Dr. Andreas Haldi was appointed as CYNORA's Chief Marketing Office in 2016. CYNORA develops efficient blue TADF OLED emitters, and Dr. Haldi was kind enough to participate in this interview and help us understand CYNORA's business and technology.
Q: Thank you Andreas for helping us understand CYNORA's business and technology better. CYNORA has set up on a focused mission to develop a commercial blue TADF emitter. What will you consider to be a market-ready material, in terms of lifetime, efficiency and color point?
For the last 5 years, CYNORA has worked on developing thermally activated delayed fluorescent (TADF) OLED emitters. End of 2015 we started to focus on efficient blue materials, which are still a key issue for OLED displays. Compared to the red and green pixels, the blue pixel is much less efficient. An increased efficiency of the blue pixel would therefore significantly reduce the power consumption of the display.
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