OLED TV: Introduction and Market News

What is an OLED TV?

OLED TVs use a display technology called OLED (Organic Light Emitting Diodes) that enables displays that are brighter, more efficient, thinner, flexible and with higher contrast and faster refresh rates than either LCD. Simply put, OLED TVs deliver the best picture quality ever!

LG EG9600 OLED TV

OLED TV technology

Each pixel in an OLED TV emits light on its own (in fact each pixel is made from 3 different OLEDs, red, green and blue). OLEDs are truly emissive devices with a simple design which gives them many advantages over current LCD technology:

  • High contrast: in OLEDs we have true blacks as when a pixel is off it does not emit any light. In LCDs, the backlighting is always on and so true blacks are impossible to achieve. Even when compared to the latest high-end mini-LED backlit LCDs, the contrast of OLEDs is superior.
  • High refresh rates: OLEDs can switch on and off much faster than LCDs.
  • Better power consumption: OLEDs only consume light on lit pixels - as opposed to LCDs who always need to use the backlighting. The power consumption of OLEDs depends on the image shown, but in most cases OLEDs will be more efficient than LCDS.
  • Flexibility: the simple design of OLEDs enables next-generation flexible, bendable, foldable and even rollable displays. LG is now shipping the world's first rollable TV, the 65" 65RX.

Click here for a more in-depth comparison between LCDs and OLEDs.

OLED TVs on the market - what can you buy today?

As of 2022, the leading company that produces OLED TV panels is LG Display - making panels ranging from 42-inch to 97-inch. These OLEDs offer the best image quality of all TVs on the market today. LGD is offering its OLED panels to many companies, including LG Electronics, Sony, Vizio and Panasonic.

LG 2019 ThinQ AI OLED TV ad

In 2022 Samsung joined LGD and started to produce its own OLED TV variant, called QD-OLED (which is based on blue OLED emitters and quantum dots color conversion technology). Samsung is producing 55-inch and 65-inch QD-OLED TV panels.

There are dozens of models available today, ranging from entry-level OLED TVs to high-end rollable, bendable and even transparent ones. Click here for the latest OLED TVs on the market.

Reviews of OLED TVs are terrific, and most experts and consumers agree that these OLED TVs are the best TVs ever produced - with virtually perfect image quality and beautiful form factors.

Direct Emission vs WRGB / QD-OLED

The most straightforward OLED architecture uses 3 color OLED sub-pixels (Red, Green and Blue) to create each 'pixel'. This is referred to as a direct emission OLED, and is the design used in mobile OLED displays (for example those used in Apple's latest iPhones and Watches).

For its OLED TVs, however, LG Display is using a different architecture, called WRGB (or WOLED-CF) which uses four white OLED subpixels (each created by using both blue and yellow OLED emitters) with color filters on top (RBG and W). The WRGB technology (developed by Kodak and now owned by LG Display) was found to be easier to scale-up for large-area OLED production, although it suffers from lower efficiency and more complicated design.

As we stated, Samsung's OLED TV architecture is based on blue OLED emitters and quantum-dots color conversion layers.

Further reading

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The latest OLED TV news:

Samsung: we sold 1 million OLED TVs in 2023 and had a market share of 22.7% in the OLED TV market

Samsung announced that in 2023 it retained its market-leading position in the TV mraket, with a 30.1% market share (revenues). The company also disclosed that it sold 1.01 million OLED TVs in 2023 - mostly QD-OLED TVs, and some WOLED TVs as well.

Samsung quotes Omdia saying that it had a 22.7% market share in the OLED TV Market (by revenue), which is pretty impressive, as the company is relatively very new to this market.

Read the full story Posted: Feb 20,2024

LG Display said to be progressing with its 8.6-Gen IT AMOLED line plans, to announce its plans in H2 2024

According to recent rumors, LG Display has decided to go ahead and build its 8.6-Gen (2250 x 2600 mm) IT AMOLED line, in Paju, Korea (at its P10 hub, which was originally planned for OLED TV production). The company recently started to conduct discussions with equipment makers for supply agreements.

LGD P10 OLED fab, Paju Korea (March 2019)

LG Display's plan is to officially announce its 8.6-Gen production line plans in the second half of the year, and start ordering equipment. It is likely that the capacity of the fab will be between 7,500 to 15,000 monthly substrates. LG will be using its P10 building and existing equipment (backplane deposition) to reduce the costs of the 8.6-Gen line. This will mean that there will be delays to LG's WOLED TV panel capacity expansion plans. 

Read the full story Posted: Feb 14,2024

Samsung Electronics signs a 5-year WOLED supply agreement with LG Display

In July 2023, Samsung Electronics officially launched the 83" 83S90C, the company's first TV to use LG's WOLED panels, following several years of negotiations and hesitation by the Korean rivals. Samsung then continued to launch more WOLED TVs, but did not made large orders, as it mainly uses QD-OLED panels from SDC for its high-end TVs.

Samsung S90D OLED TV photo

According to a new report, Samsung Electronics has signed a five-year WOLED supply agreement with LG Display. This is an interesting development that may have implications for Samsung Display's QD-OLED production plans. We do not have more details, it will be interesting to learn what kind of volumes Samsung committed to. 

Read the full story Posted: Feb 03,2024

LG Display returns to profit as OLED smartphone and TV shipments increase

LG Display announced its financial results for Q4 2023, with an operating profit of almost $100 million - after 7 quarters of losses. LGD says that demand for both its smartphone displays and WOLED panels (TVs and monitors) has increased. OLED revenues amounted to 57% of the company's total revenues during the quarter. 

LG Display says that it expects market volatility to continue in 2024, due to prolonged unstable macroeconomic conditions. The company will be "strengthening the competitiveness of its OLED businesses", and it expects OLED panel shipments to grow 20% in 2024 compared to 2023. In the upcoming Q1 2024 quarter analysts expected earnings to weaken due to low seasonal demand.

Read the full story Posted: Jan 25,2024

New OLED TVs, monitors, laptops and prototypes announced at CES 2024

During CES 2024, many device makers announced new laptops, monitors and TVs that use OLED displays. Here's a list of all these new devices:

Read the full story Posted: Jan 12,2024

Samsung unveils its 2024 OLED TV lineup

Samsung Electronics announced its 2024 OLED TV lineup, with 3 series. The company's flagship OLED TV for 2024, the S95D, offers 55-, 65-, or 77-inch 4K 144hz QD-OLED panels, offering high brightness (up to 3000 nits peak brightness), a new anti-glare coating to minimize reflections, Tizen 8.0 OS, and an external One Connect box for a sleek design. The S95D offers AI-Enhanced color accuracy - validated by Pantone.

Samsung S95D photo

Samsung also announced two more series - S90D and S85D. Interestingly, it did not detail whether these TVs use QD-OLED (produced by SDC) or WOLED panels (produced by LGD) - or a mix as it did last year within the same series. 

Read the full story Posted: Jan 11,2024

LGD announces its 2nd-Gen MLA META technology, achieving 3000 nits peak brightness

LG Display announced that it has developed its 2nd generation Multi-Lens Array (MLA) technology, branded as META Technology 2.0.  The company demonstrated a 83" META 2.0 OLED TV panel, during CES 2023. The company will apply this technology to several of its 2024 OLED TVs, ranging in size from 55-inch to 88". 

META 2.0 WOLED panels achieve a peak brightness of 3,000 nits - a 42% improvement over the company's conventional panels. LGD explains that META 2.0 includes a pattern of optimized micrometer-scale lenses with an optimized lens angle, an upgraded "brightness enhancing algorithm" called META Multi Booster, and a full-range brightness detail enhancing algorithm called Detail Enhancer. All of these new technologies, combined, makes for a META 2.0 panel. In a 77-inch 4K panel, there are 42.4 billion micro lenses (!).

Read the full story Posted: Jan 11,2024

LG Electronics announces its 2024 OLED TV range

LG Electronics formally announced it latest OLED TV, its 2024 range. The company introduced several new features: 144Hz refresh rate on most of the models, a new image processor and Chromecast support. LG did not yet disclose the pricing or shipping dates for the 2024 OLED TVs.

The 2024 OLED TV range starts with the OLED B4 series (no 60Hz A series this year), that offers 48-, 55-, 65-, and 77-inch options, 120Hz 4K resolution, an Alpha 8 image processor, webOS 24 and built-in Chromecast. The OLED C4 improves over the B4 with 144Hz refresh rates an Alpha 9 Gen-7 image processor. The C4 is available in 42-, 48-, 55-, 65-, 77- and 83-inch options.

Read the full story Posted: Jan 03,2024

Rtings.com posts the results of its 10-month OLED and LCD display longevity tests

RTINGS.com posted an interesting article, detailing the results of their long-term (10-months) longevity tests on several OLED and LCD TVs and monitors. The test is simple - display a CNN feed constantly, and checking what happens. Note that CNN changed their logo a bit a few months into the test, but the team did not make any changes to the test itself.

As is expected, OLED monitors and TVs suffer from image retention problems, and the CNN logo is visible in some of these panels, when showing a gray screen. Some TVs suffer more than others. 

Read the full story Posted: Nov 25,2023

UBI: Samsung to order only a limited number of WOLED TV panels from LGD in 2024

In July 2023, Samsung officially launched the 83" 83S90C, the company's first TV to use LG's WOLED panels, following several years of negotiations and hesitation by the Korean rivals.

Samsung 83S90C

It was assumed that Samsung's total orders from LGD will be limited (as the 83-inch are expensive and not highly popular), and according to UBI, the total number of panels that LGD actually shipped to Samsung is only 'several thousands'.

Read the full story Posted: Nov 16,2023