Rollable OLEDs: introduction and market status

Rollable OLED displays are exciting - as these displays can enable new device form factors - such as TVs that roll up into a small cylinder or a tablet-sized device that can roll-up into a pen.

Rollable OLED TVs

In early 2019, LG launched the world's first rollable OLED device - a TV that rolls into its base. The 65" Signature OLED TV R has three viewing options - full view, line view and zero view. This is a radical new TV form factor which carries an extremely high price. Hopefully prices will be reduced as the technology matures.

Rollable mobile devices

While LG is leading the race to rollable OLED TVs, many display makers are developing smaller rollable OLED displays for mobile devices. Commercial adoption hasn't started yet, but it is likely that we will see the first rollable OLED smartphone in the market by the end of 2021 or early 2022.

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The latest rollable OLED news:

BOE shows new OLED displays at SID Displayweek 2024

BOE had a large demonstration at Displayweek 2024, showing several display technologies and many new panels and prototypes.

First up we have a slidable OLED display, one of the largest we've seen, at 31.6". The display offers a resolution of 5944x1672, a sliding distance of just over 260 mm (BOE says its the world's longest) and a sliding radius of 5 mm.

Read the full story Posted: May 24,2024

Samsung shows its latest OLED and QD-EL displays at Displayweek 2024

Samsung Display had a rather large booth at Displayweek 2024, showing its latest OLED displays and technologies. Samsung showed several displays - including foldable smartphone panels, laptop and tablet displays, two QD-OLED displays, its 9.4" round automotive AMOLED, and more.

One interesting display was a panel that combines a foldable and a rollable display, that can open up to an impressively large display. Samsung brands it as a Flex Note Extendable Display.

Read the full story Posted: May 22,2024

LG Electronics to discontinue its 65" rollable OLED TV, after 5 years of slow sales

In early 2019, LG launched the world's first rollable OLED device - a TV that rolls into its base. The 65" Signature OLED TV R had three viewing options - full view, line view and zero view, and was heralded as a radical new TV form factor. The OLED TV R had a high price tag (around $100,000) and obviously never attracted a large customer base.

LG Electronics now decided to stop selling the TV, and not release a new edition. It actually disbanded its small dedicated production line, and will now focus on other high-end premium TVs instead, such as the transparent Signature OLED T TV

Read the full story Posted: May 11,2024

Samsung shows its latest flexible, foldable and rollable OLED prototypes

Last week Samsung Display showed its latest flexible OLED prototypes, with some impressive new displays. We'll start with the OLED Cling Band, a sort of wrist smartwach that wraps around your hand.

Samsung also showed a 17.3" foldable laptop display, a rollable and foldable device (Rollable Flex) that is 12.4" when fully opened, tri-folded displays and more. These are not new displays, but it is clear that Samsung is pushing forward with its flexible display technology to new designs.

Read the full story Posted: Mar 01,2024

Rumors say Huawei is readying a tri-folding OLED smartphone, and Samsung may respond with its first rollable phone

Interesting rumors from China suggest that Huawei is planning to release the industry's first smartphone that sports a tri-foldable OLED. When fully open, the device will sport a 10" display, which means it will double as a full tablet and a smartphone. Huawei's plan is to release it in the first half of 2024.

Samsung Display S-Foldalbe AMOLED smartphone prototype (SID DIsplayweek 2021)

Samsung tri-folding AMOLED prototype

The rumors continue to suggest that Samsung Electronics noticed Huawei's plan, and the Korean smartphone maker may decide to be the first on the market with a novel device, launching its own tri-folding phone - or perhaps even the first rollable phone

Read the full story Posted: Feb 15,2024

Samsung Display demonstrates its latest rollable and foldable automotive OLED panels

Samsung Display is showing its latest rollable automotive OLED panel, at CES 2024. The company says that this display, still at a prototype-stage, incorporates new technologies that enables it to be 30% thinner compared to SDC's previous rollable OLEDs.

Samsung is showing a wide of automotive OLEDs, including a display that is both rollable and foldable, check out the video above. There's also the round 9.4-inch AMOLED that will be used in the upcoming 2025 Mini Cooper.

Read the full story Posted: Jan 11,2024

TrendForce: the market share of OLED automotive panels to increase to 8.9% by 2026

TrendForce says that the demand for automotive displays is stabilizing, and the company expects modest growth ahead. By 2026, the global automotive display market will surpass 240 million units. 

TrendForce further sees an increased adoption of automotive OLED displays, and the market share of OLED panels will reach 8.9% by 2026. Demand for standard OLED displays is on the rise, and OLED makers are developing next-generation high-end automotive displays, including rollable, transparent and ultra-large panels.

Read the full story Posted: Sep 26,2023