On Burn-In vs Image-Retention and LG's new pOLED displays

In September 2017 LG Display started shipping its new 6" 1440x2880 (538 PPI) pOLED displays, which are adopted so far by two smartphones - the LG V30 and Google's Pixel 2 XL. On paper these displays are superb, but actual reviews were rather dismal - to the point that some reviewers say that these are simply "bad displays".

Google Pixel 2 photo

The reviews mentioned bad color reproduction, graininess and problematic viewing angles - and many consumers also reported serious burn-in issues. Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from image retention problems. In this article we'll explain what is burn-in, the difference between burn-in and temporal image-retention and also try to shed some light on LG's latest OLED problems.

To read the entire article, sign up for OLED-Info Pro

OLED-Info Membership Benefits:

  • Access to premium content
  • A comprehensive guide to the OLED industry
  • OLED Insights and trends analysis
  • AI-powered assistant built specifically for the OLED industry
  • A content library of 250+ brochures, catalogs, roadmaps, presentations and more.
  • Detailed structured information on OLED devices, fabs, microdisplays, automotive applications and more
  • Online access, easy subscription model, cancel at any time
  • Only $199.99 per year (with group discounts)
Posted: Oct 26,2017 by Ron Mertens

Comments

"Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from burn-in problems."

No. The campaign is about image retention. Lovely mistake to make in an article that is supposed to explain the difference...

Thanks, that was indeed a mistake!