In September 2017 LG Display started shipping its new 6" 1440x2880 (538 PPI) P-OLED displays, which are adopted so far by two smartphones - the LG V30 and Google's Pixel 2 XL. On paper these displays are superb, but actual reviews were rather dismal - to the point that some reviewers say that these are simply "bad displays".

Google Pixel 2 photo

The reviews mentioned bad color reproduction, graininess and problematic viewing angles - and many consumers also reported serious burn-in issues. Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from image retention problems. In this article we'll explain what is burn-in, the difference between burn-in and temporal image-retention and also try to shed some light on LG's latest OLED problems.

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"Samsung has recently started

"Samsung has recently started a marketing campaign that says that LG OLED TVs also suffer from burn-in problems."

No. The campaign is about image retention. Lovely mistake to make in an article that is supposed to explain the difference...

Thanks, that was indeed a

Thanks, that was indeed a mistake!