LG Electronics is going to add screensaver ads to its TVs, including its high-end OLED TV range. It seemed the company has already started testing this new feature, which shows full-screen ads, and the company will offer a way to turn the ads off, as it markets the new ad system a "feature".
LG Ad Solutions company announced the new "Native Screensaver Ads" feature, that "capitalizes on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity".
While LG says this is an effective ads solution, it should be noted that as OLED panels suffer from limited lifetime and image retention (burn-in) issues - we would suggest OLED TV owners to turn off this feature if they leave the TV on for a lot of idle time.
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