TrendForce says that the demand for automotive displays is stabilizing, and the company expects modest growth ahead. By 2026, the global automotive display market will surpass 240 million units. 

TrendForce further sees an increased adoption of automotive OLED displays, and the market share of OLED panels will reach 8.9% by 2026. Demand for standard OLED displays is on the rise, and OLED makers are developing next-generation high-end automotive displays, including rollable, transparent and ultra-large panels.

Omdia released its latest analysis on the global large-area display market (LCDs and OLEDs combined), saying that it sees a decline in unit shipments of 7.3% from 2022. This is a sharper decline that what Omdia estimated a few months ago, as the demand continues to slide.

Interestingly, looking at the total market by display area, 2023 will see a slight increase (0.5%) over 2022, this is mostly because consumers are buying larger TVs and larger gaming monitors.

DSCC estimates that OLED revenues in 2023 will be $36.1 billion - down 13% from last year. Just a few months ago DSCC's forecast for 2023 was $38.9 billion. This is the second year that the OLED market is contracting. In terms of shipments, there will be a 5% decrease in 2023. Looking forward to 2024, DSCC sees the market starting to recover, as demand for IT displays, TVs and smartphones will increase.

Looking at specific markets in 2023, DSCC says that OLED smartphone shipments will remain flat, but will drop 11% in revenues - as the demand for higher-end flexible displays is lower than in 2022. The only positive is the foldable display market, where shipments will increase 33% in 2023 compared to last year. 2023 also experiences a big drop in demand for OLED TVs - DSCC sees shipments declining 31% in 2023. The same goes for laptop OLEDs - a 32% decrease in sales in 2023.

Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes new car models with OLED displays and lighting, and updates from several companies, including LG's new automotive OLED strategy. The adoption of OLED technologies by the automotive is accelerating and expected to continue in the future.

Reading this report, you'll learn all about:

• OLED advantages and challenges
• PMOLED and AMOLED displays adopted in cars today
• Why OLED lighting is exciting for car makers
• All about flexible and transparent OLEDs

The report package also provides:

• A directory of all OLED automotive display makers
• OLED lighting roadmaps
• Personal contact details into leading OLED produces
• Car concepts with OLED technologies
• Free updates for a year

This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

Here are some recent and popular OLED stories featured at OLED-Info, in case you missed it:

• Apple still relies on Samsung for most of its iPhone OLED displays
• LG Display reveals its automotive display strategy and its latest OLED customers
• Apple to adopt lower-cost BOE and Seeya OLED microdisplays in future Vision Pro
• LG to soon start producing 32", 34" and 39" WOLED panels
• Samsung shows under-display-camera solution and a bezel-less OLED display
• Yeolight starts installing production equipment at its $300 million OLED lighting fab
• OLED revenues to decline 7% in 2023, due to low demand for TVs and smartphones
• JOLED files for bankruptcy, Japan Display to take over assets
• Apple to switch to OLED displays in almost all of its devices by 2027
• HKC to start making eLEAP AMOLED displays in collaboration with Japan Display
• Is current OLED architecture obsolete?
• OLED Microdisplays in China - industry snapshot
• UDC says it will have a commercial blue PHOLED emitter by 2024

Want to stay updated with the latest OLED news? sign-up for our free OLED industry weekly newsletter!

UBI Research forecasts that in 2025, shipments of smartphone OLED panels produced in China (regular and foldable) will surpass the shipments of panels made in Korea. UBI says that the growth of Chinese OLED makers will be driven by the large domestic market, government support, lower-cost production and improvement in production quality. 

UBI estimates that Korean OLED makers will retain their quality lead over Chinese companies, and will be able to generate higher revenues, even with lower shipments - but in 2028, the revenues of China-based OLED makers will also surpass Korea's OLED revenues. 

Market research firm Omdia says that according to its latest forecast, the OLED market will grow at a CAGR of 11% from 2022 to 2030, by total display production area.

The main OLED application is smartphone displays, and Omdia says that in 2022 the penetration of OLED displays into that market reached 42%. The market share of OLED smartphones will rise steadily in the future. The OLED TV market is experiencing a slowdown, but Omdia says it will resume growth in 2024.

According to market research firm Omdia, the OLED automotive displays market is set to grow to $2.17 billion in 2027, up from $481.75 in 2023 (that's a 4.5X growth in sales). In terms of shipments, the market will reach 9 million units in 2027, up from 1.48 million in 2023 (a 7X growth). 

Omdia is actually more optimistic about the automotive market than it was last year, as the industry is growing faster than expected. There is a rapid uptake of AMOLED displays in premium cars, as the displays offer a better image quality, lower power consumption and lower weight compared to LCDs, which is all very important for electric cars.