LG Display reveals its automotive display strategy and its latest OLED customers

LG Display detailed its latest automotive display strategy. The company is now offering three product family. For luxury flagship cars (over $80,000 in cost), the company is offering its P-OLED flexible panels, that offer high performance coupled with design freedom.

For premium cars ($50,000 - $80,000) the company offers rigid OLEDs, that offer high image quality and a tandem OLED architecture for increased efficiency and lifetime. These displays are lower in cost compared to LG's P-OLEDs, and LG brands these as ATO (Advanced Thin OLEDs) as they adopt TFE encapsulation over a glass substrate. For mass market cars ($30,000 - $50,000) LGD offers LTPS LCDs.


LG also disclosed its list of automotive OLED customers (its Tandem-OLED camp as it calls it) - which include General Motors, Volvo, Porsche, Genesis, Mercedes-Benz, Jaguar Land Rover and Lucid. The company says it expects to have a 62% market share in 2023 in the automotive OLED market, and looks to maintain a market share of over 60% at least until 2026. Omdia estimates that LGD holds a market share of 50%.

Posted: Sep 02,2023 by Ron Mertens