OLED is a new display and lighting technology - used to create thin, efficient and bright displays and lighting panels. OLEDs can be made flexible, and transparent, and so open the way for new, exciting display applications. One of the possible markets for OLEDs is the automotive industry.
Where will OLED be used in future cars?
We can see several applications for OLED displays and lighting systems in cars:
- Dashboard displays (instrument clusters, navigation, media)
- Heads up displays
- Internal lighting
- External lighting (tail lights, turn indicators)
- Digital rear-view internal mirrors
- More application we cannot think about today!
OLED displays for cars today
Some new car concepts are using flexible OLEDs, trying to innovate car displays. LG Display is developing FHD 12.3" curved plastic-based flexible OLEDs, and the company is collaborating with Tesla, Cadillac and Mercedes, promising to start producing those display commercially by 2018.
Samsung is also developing OLEDs for automotive - including flexible ones and transparent/mirror OLEDs. In 2016 Samsung unveiled several 7" prototype displays, and in 2018 Samsung demonstrated its latest automotive OLEDs, including large rollable and curved displays.
OLED lighting in cars
The automotive market is one of the most interesting markets for OLED lighting, and many believe this will be one of the first markets to adopt the next generation lighting technology. In 2016 Audi unveiled the 2016 TT RS, which sports optional OLED taillights - the first commercial car to sport the new lighting technology. Audi says that the 2017 A8 will sport OLED taillights and OLED displays.
BMW's M4 GTS car uses OLED taillights as well, but this car will only be produced in a very limited quantities. Still BMW said several times that OLEDs may well become the lighting technology of choice due to OLED's flexilibility, efficiency and homogeneity.
Daimler's 2011 Smart Forvision concept EV uses transparent hybrid solar-OLED panels on the roof. Those hexagonal see-through panels generate energy during the day and provide internal lighting during the night. This is an old concept, but still a very interesting one:
OLED-Info's Automotive OLEDs Market Report
If you're interested in this market, check out our market report on Automotive OLEDs. The report discusses the current OLED display and lighting automotive markets, with a complete list of OLED display and lighting makers that are involved with the automotive market, with personal contact details.
The OLED Automotive Market Report explains:
- What kind of OLED displays are currently adopted in cars
- Why OLED lighting is exciting for car makers
- The future of Automotive OLED display
- OLED concepts and forecasts by BMW, Audi and others
The latest automotive OLED news:
During the company's recent conference call, LGD's CFO, D.H. Seo, said that they expect to see some revenus from its automotive pOLED business "by the end of 2019".
Chinese electric vehicle maker GAC has unveiled a new concept car called the ENTRANZE EV Detroit Auto Show. The new concept is a 7-person multi-purpose utility vehicle:
GAC's new ENTRANZE VE concept uses several OLED displays, including large flexible OLEDs on both sides of the instrument panel.
OLED-Info's flexible, VR/AR, microdisplays, automotive and graphene OLED market reports updated to January 2019
Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to January 2019.
- Why OLEDs are adopted in almost all VR HMDs
- What kind of displays are required for VR and AR applications
- What the future holds for the VR and AR markets
- Current and future VR and AR systems
The report package provides a great introduction to the emerging VR and AR market, and details the role that OLED displays will have. Read more here!
LG Display announced the OLED displays it will demonstrate at CES 2019, starting on Tuesday January 8th. We already know that LG Electronics will launch a 88" 8K OLED TV (the OLED Z9) but now LGD says it will demonstrate a 88" Crystal Sound OLED (CSO) panel - which has a sound system built into the panel (which acts as the membrane).
LGD will also unveil a 65" 8K OLED - which you can see in the image above.
Earlier this month JOLED unveiled new display prototypes at FineTech Japan. Today we have received this interesting new video from JOLED that shows the displays in action:
In the video you can see all of JOLED's new prototypes. First up is the Automotive demo - JOLED demonstrated two panels, a 12.3" 1920x720 (167 PPI) panel and a 12.2" 1920x1280 (180 PPI) panel. Both are printed on LTPS backplanes (as do the rest of the company's small and medium sized panels). JOLED's latest investors, Denso and Toyoto Tsusho, are both helping the company with its entry into the automotive display market.
DSCC estimates that the AMOLED market will grow 19% in 2019 to reach $31 billion, up from $26.5 billion in 2018. OLED revenues will continue to grow and reach $48.8 billion in 2022 (a CAGR of 16%).
Looking at OLED unit shipments and area production, 2019 will see a 22% growth in unit shipments to 610 million panels and a 35% growth in area to 9 million square meters. Area shipments will grow faster than revenues as OLED selling prices will continue to decline - and as OLED TVs take up a larger share of the OLED market.
So first up is JOLED's first OLED TV panel. The 55" 4K (3840x2160, 80 PPI) panel offers a 120Hz refresh rate and a color gamut of 100% DCI (135% sRGB) and is printed on JOLED's Transparent Amorphous Oxide Semiconductor (TAOS) backplane.
Last month Japan-based printed OLED developer JOLED announced that it will demonstrate new OLED prototypes (including a 55" printed OLED TV) at Finetech Japan, which starts tomorrow (December 5). Today JOLED detailed the new panels it will have on display at the trade show.
So first we have two automotive displays - a 12.3" HD OLED and a 12.2" flexible (curved ) Full-HD OLED. JOLED's latest investors, Denso and Toyoto Tsusho, are both helping the company with its entry into the automotive display market.
In 2017, Mercedes introduced OLED Taillight in its Mercedes 2018 S-Class Coupe and Convertible cars, and it seems that the German auto maker is now aiming to use OLED taillights in another model - the upcoming C238 E-Class Coupe was spotted in Stuttgart - with a new OLED taillight design.
The 2018 S-Class Coupe and Convertible used OLEDs produced by LG Display, and each taillight module contains 33 individually controlled red OLED panels. In the new C238 E-Class Coupe, it seems that each module uses 16 red OLEDs.
Departures magazine (a premium magazine shipped to around 25,000 American Express Platinum Card members) included an innovative ad for Audi's A8 with flexible OLED lighting panels that are activated when first opened (and also when the reader clicks on a replica Audi key that is included with the magazine).
Personally this seems to be an overly expensive and wasteful way to advertise. We do not know what kind of OLED panels are used in the ads (which was produced by US-based Structural Graphics). In 2017 Konica Minolta Pioneer OLED (KMPO) demonstrated its simple flexible OLED lighting panels integrated into packaging technology - which could be the one adopted here (although other companies have demonstrated similar solutions as well).