Automotive OLEDs: introduction and industry news
OLED is a light-emitting technology used to create thin, efficient and flexible displays and lighting panels. OLEDs are useful in many applications, such as TVs, smartphones, wearables, laptops - and also automotive displays and lighting solutions.
Where can you OLEDs in cars?
There are several possible (and existing!) applications for OLED displays and lighting systems in cars:
- Dashboard displays (instrument clusters, navigation, media, HVAC...)
- Heads Up Displays (HUDs)
- Internal lighting
- External lighting (tail lights, turn indicators)
- Digital rear-view internal mirrors
- And more application we cannot think about today!
OLED displays for cars today
Several car models already use OLED displays today. Simple PMOLED displays have been adopted by automotive makers for many years, for example the Lexus 2010 RX for example has a white OLED display, supplementing the main 8" display.
Starting in 2021, automotive makers started to also adopt AMOLED displays in premium cars. The 2021 Mercedes S-Class for example comes standard with a 12.8-inch OLED, and the 2021 Cadillac Escalade sports a large 38-inch LGD P-OLED display (made from several displays). More recent examples include the 2024 Genesis GV70 and the Nio ET9.
We expect this trend to continue, as OLED makers such as LGD, SDC, BOE and others accelerate automotive AMOLED development.
OLED lighting in cars
The automotive market is one of the most interesting markets for OLED lighting, and one of the only markets in which OLED lighting finds early success. In 2016 Audi unveiled the 2016 TT RS, which sports optional OLED taillights - the first commercial car to sport the new lighting technology. Since then several models from Audi, BMW, Hongqi, Mercedes and others have adopted OLED lighting panels.
The Automotive OLED industry and market
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The 2026 Audi Q4 e-tron uses OLED taillights powered by OLEDWorks
OLEDWorks announced that the new 2026 Audi Q4 e-tron EV SUV utilizes the company's Atala OLED panels for the digital OLED rear lights.
OLEDWorks says that the OLED lighting in the new Audi car uses light "not only as a functional safety feature, but also as a defining customer experience". The digital OLED rear lights of the Audi Q4 e‑tron reflect this approach through their distinct light signature and refined, highly uniform illumination.
Samsung Display details the AMOLED screens it will supply to the Ferrari Luce EV
In February, Ferrari shared the interior design of its upcoming Luce EV, with several AMOLED displays, supplied by Samsung Display (following the two companies 2023 partnership).
Today Samsung Display announced that it is indeed the supplier of these AMOLEDs - and that there are actually four different displays.
Omdia: the <5-inch automotive AMOLED market set to grow quickly as car makers look for emotional and differentiated aesthetics
Omdia shared an interesting forecast, looking at small-sized automotive AMOLED displays (under 5 inches). Omdia estimates that 200,000 displays shipped in 2025, but the market will grow fast and reach 1.5 million units by 2030 (a total growth of 541%).
Omdia says that the general trend in the automotive screen is to replace traditional small control screens with large centralized displays. But there is also a growing demand for small-sized screens for emotional value, intelligent interaction, and differentiated cockpit aesthetics.
LG Display shows a wide range of new OLED displays and technologies at SID Displayweek 2026
LG Display is showcasing a wide range of OLED displays and prototypes at SID Displayweek 2026. In this article we detail the most interesting demonstrations and technologies.
First up, is LG's 3rd-Gen Tandem OLED, these are AMOLED displays, aimed towards the automotive market. LG says that it has introduced two new technologies into its tandem stack - a deep-blue dopant and optimized hole and electron movement. It isn't clear exactly what LG refers to, but it does say that these new technologies enable tandem OLEDs with improved power consumption (18%), brightness (1,200 nits), lifetime (over 15,000 hours) and color purity and reproduction.
Counterpoint: the OLED market to remain flat in 2026, as smartphone panel shipments will decline 3% due to high memory prices
Market research firm Counterpoint says that following the spike in memory prices, it revised down its forecast for the OLED industry in 2026, as it now sees smartphone OLED panel shipments declining 3% in 2026. We have heard this before from Omdia a couple of months ago.
Following a 3% increase in global OLED panel shipments in 2025, Coiunterpoint says that the market will remain flat in 2026, as automotive and IT OLED shipments will increase and offset the decline lin smartphone OLEDs.
Aumovio wins a major order to supply automotive OLED displays with an under-the-display camera
Aumovio, an automotive technology company that was spun-off from Continental in 2025, announced that it has secured a major order to supply an automotive OLED display. This display will feature an invisible under-the-display camera.
Aumovio did not provide many details, beyond saying that the customer is a premium European-based car maker, and the displays will be used in a volume model.
UBI: the medium and large OLED display market will generate $11.5 billion in revenues in 2026, will grow to $20 billion by 2030
UBI Research says that medium and large OLED display panel revenue will reach $11.5 billion in 2026, and will grow to $20 billion by 2030, a CAGR of 14.8%. These displays are utilized in tablets, monitors, laptops and automotive applications, mostly (this category for UBI does not include TV panels).
UBI says that the main driver for increased sales will be the monitor market, where OLED panels will grab a market share of 26% of the total medium and large OLED market (not the total monitor display market).
Everdisplay reports a loss of $285 million in 2025, says all Chinese OLED makers did not turn a profit in 2025
Everdisplay (EDO) announced its 2025 financial results, with revenues of $800 million (up 11% from 2024) and a net loss of $285 million (down from $360 million in 2024).
Everdisplay says that it is continuing to reduce its operating costs, improve its supply chain, and control its finances. The company was cash positive in 2025 from its operational activities.
The 2026 BYD Yangwang U8 off-roader EV adopts a 12.8" central AMOLED display
BYD launched its 2026 Yangwang U8 off-roader, an EV that adopts BYD's latest Blade Battery and Flash Charging technologies.
The Yangwang U8 has several large displays, including a 12.8" curved central OLED display.
Will China's new automotive safety rules effect the adoption of OLED displays?
China is set to introduce new automotive industry regulations, aiming to increase the safety of its cars. The measures include restrictions of hidden door handles, and steering wheels - and also displays.
The Chinese law makers will make it mandatory that some functions, including turn signals, hazard lights, gear selection and emergency calling much have physical buttons or switches, and that each will have a minimum surface area of 10 x 10 mm.
