Automotive OLEDs: an introduction and market status

Submitted by Ron Mertens on Tue, 04/07/2009 - 14:33

OLED is a light-emitting technology used to create thin, efficient and flexible displays and lighting panels. OLEDs are useful in many applications, such as TVs, smartphones, wearables, laptops - and also automotive displays and lighting solutions.

Mercedes EQE 350 2022, interior photo

Where can you OLEDs in cars?

There are several possible (and existing!) applications for OLED displays and lighting systems in cars:

  • Dashboard displays (instrument clusters, navigation, media, HVAC...)
  • Heads up displays
  • Internal lighting
  • External lighting (tail lights, turn indicators)
  • Digital rear-view internal mirrors
  • And more application we cannot think about today!

    OLED displays for cars today

    Several car models already use OLED displays today. Simple PMOLED displays have been adopted by automotive makers for many years, for example the Lexus 2010 RX for example has a white OLED display, supplementing the main 8" display.

    Starting in 2021, automotive makers started to also adopt AMOLED displays in premium cars. The 2021 Mercedes S-Class for example comes standard with a 12.8-inch OLED, and the 2021 Cadillac Escalade sports a large 38-inch LGD P-OLED display (made from several displays).

    2021 Cadillac Escalade OLED display photo

    We expect this trend to continue, as OLED makers such as LGD, SDC, BOE and others accelerate automotive AMOLED development.

    OLED lighting in cars

    The automotive market is one of the most interesting markets for OLED lighting, and many believe this will be one of the first markets to adopt the next generation lighting technology. In 2016 Audi unveiled the 2016 TT RS, which sports optional OLED taillights - the first commercial car to sport the new lighting technology. Since then several models from Audi, BMW, Hongqi, Mercedes and others have adopted OLED lighting panels.

    OLED-Info's Automotive OLEDs Market Report

    If you're interested in this market, check out our market report on Automotive OLEDs. The report discusses the current OLED display and lighting automotive markets, with a complete list of OLED display and lighting makers that are involved with the automotive market, with personal contact details. Our market report is updated quarterly.

    The OLED Automotive Market Report explains:

    • What kind of OLED displays are currently adopted in cars
    • Why OLED lighting is exciting for car makers
    • The future of Automotive OLED display
    • OLED concepts and forecasts by BMW, Audi and others

    Read more here!

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    The latest automotive OLED news:

    Samsung reports its Q3 2022 financial results

    Samsung Electronics reported its financial results for Q3 2022, with its highest quarterly revenue ever (76.78 trillion Won, or $54 billion USD) and an operating profit of 10.85 trillion won ($7.7 billion USD), down 23% from the previous quarter.

    Samsung Galaxy Z Fold4 photo

    Samsung Display saw record revenues (9.39 trillion Won) as demand increased for its OLED mobile panel business following the release of new flagship smartphones. The company expects to see continued strong demand for premium OLED displays.

    Read the full story Posted: Oct 28,2022

    LG Display is considering building a new automotive OLED production line

    According to reports in Korea, LG Display is thinking about building a new automotive OLED production line, at its now-closed LCD P4.5 production site in Gumi, Korea.

    Mercedes EQE 350 2022, interior photo

    It is not clear what is LGD's current status with this project, as one reports suggests LGD has already started to order equipment, while another says the design of the new fab is not complete yet, and that LGD did not make a final decision.

    Read the full story Posted: Oct 25,2022

    Futaba expands its strategic relationship with RiTDisplay for the production of PMOLED displays

    Japan-based PMOLED maker Futaba announced that it is entering a business partnership agreement with Taiwan-based PMOLED maker RiTDisplay for the production of OLED displays.

    Futaba flexible 1.8'' 160x32 PMOLED photo

    Futaba is already collaborating with RiTDisplay for parts of the PMOLED production process, but now it will expand this project and move the entire PMOLED production process to RiT Display. The two companies will also partner to share technical details and co-develop and sale automotive PMOLED displays.

    Read the full story Posted: Oct 24,2022

    OLEDWorks and Audi demonstrate a new OLED rearlight concept

    During the 2022 Light+Building tradeshow, OLEDWorks and Audi demonstrated a new OLED automotive rearlight unit:

    The unit is Audi's latest rear model demonstrator of the A6 e-tron concept vehicle. The new concept features a significant increase in the number of OLED segments from what is currently on the road from Audi, and it looks like a beautiful concept.

    Read the full story Posted: Oct 18,2022

    UBI: OLED emitting material sales will reach $1.81 billion in 2022

    UBI Research says that OLED emitting material sales amounted to $412 million in the second quarter of 2022, up 7.8% from last year. Sales decreased about 2.1% from Q1 2022.

    OLED emitting material sales (2Q21-2Q22, UBI)

    UBI says that the sales of OLED panels were seasonably low in the second quarter (compared to Q1), but this was somewhat offset due to favorable exchange rates, and supply of new materials with higher prices.

    Read the full story Posted: Aug 30,2022

    Samsung Display's CEO confirms plans for a 8-Gen IT OLED production line, to begin operations in 2024

    Samsung Display's CEO Choi Joo-sun says that the company sees a great potential for OLED displays in the IT market (mainly notebook and monitor displays), and that Samsung is building a new 8-Gen (2200x2500 mm) which will begin production in 2024. The glass efficiency at 8-Gen (uncut glass) will be 20% higher compared to Samsung's 6-Gen lines.

    Samsung Display 8-Gen IT OLED line slide (2022-08)

    This new fab was already reported last year, but this is the first time we officially hear a commitment from SDC. According to DSCC, there are over 10 8.5-Gen OLED lines under consideration now in the industry, as demand for OLED panels for laptops, tablets and monitors is o the rise. Samsung is the current leader in OLED IT displays.

    Read the full story Posted: Aug 25,2022

    DSCC: OLED panels shipments declined 3% in Q2 2022, but revenues increased 12%

    DSCC says that in Q2 2022, OLED panel revenues increased 12% compared to Q2 2021, while shipment units declined 3%. Fewer OLEDs were shipped, but revenues increased as we've seen an increased growth in high value panels (gaming, monitors, laptops, automotive, etc) and also an improved form factor adoption in smartphones.

    OLED panel revenues and growth (2020Q2-2022Q2, DSCC)

    In Q2 2022, smartphones remained the largest OLED application with a 76% unit and revenue share. OLED smartwatches had a 16% unit share (and a 6% revenue share), and OLED TVs had a 11% revenue share (up from 8% in Q1 2022).

    Read the full story Posted: Aug 16,2022

    A new version of OLED-Info's Automotive OLED Market report released

    Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes news from LGD, BOE, EDO, Samsung, BMW and others.

    Reading this report, you'll learn all about:

    • OLED advantages and challenges
    • PMOLED and AMOLED displays adopted in cars today
    • Why OLED lighting is exciting for car makers
    • All about flexible and transparent OLEDs

    The report package also provides:

    • A directory of all OLED automotive display makers
    • OLED lighting roadmaps
    • Personal contact details into leading OLED produces
    • Car concepts with OLED technologies
    • Free updates for a year

    This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

    Read the full story Posted: Aug 15,2022

    Mini shows a new EV concept with a large round OLED display, to adopt it in future cars

    British car maker Mini unveiled a new concept EV, called the Aceman, that features several new technologies such as a LED Matrix displays, an internal projector that shows designs on the dashboard, and more.

    MINI Aceman circular OLED display photo

    The Mini Aceman also includes a large round AMOLED display, which is the main (and only, it seems) display in the car. According to Mini, this same display will be used in future production EVs. Hopefully we will have more information on this new display soon.

    Read the full story Posted: Jul 29,2022

    Samsung reports its financial results for Q2 2022, with excellent earnings from SDC, confirms it is developing microdisplay technologies

    Samsung Electronics reported its financial results for Q2 2022, with record second-quarter revenues of 77.2 trillion Won ($59 billion USD).

    Samsung Display reported record second-quarter revenue and operating profit for mobile displays driven by solid demand from major customers. Samsung specifically mentions the growth in its laptop OLED business. Performance in the large panel business was weaker due to initial ramp-up costs of Samsung's QD-OLED displays, and a decline in LCD prices.

    Read the full story Posted: Jul 28,2022