Automotive OLEDs: introduction and industry news

Chinese car maker announced its 2026 Mega Home MPV, sporting two AMOLED displays. The main information screen is a 29" 6K AMOLED, and the car also includes a rear-seat removable 21" 4K OLED display.

We do not know who produces the OLED for Li Auto, but its 2024 Auto Mega (1st-Gen) utilized three different AMOLED displays, all produced by Samsung Display.

A report from Korea claims that Genesis will launch its new upgraded G90 car later this year. The main information display will be a 18-inch flexible AMOLED display, produced by LG Display.

Genesis is accelerating its adoption of OLED displays - and all its flagship models, the GV90, the G80, GV80, GV70 and GV60 all use AMOLED displays. Interestingly, the company is using OLEDs produced by both LG Display and Samsung Display.

Last week Genesis introduced its flagship GV90 EV SUV, based on its new eMP platform. The car includes several new and innovative technologies, including a 24.6" "Cinematic Display" pop-up OLED display.

Samsung Display announced today that it is supplying the OLED displays to Genesis. The company also revealed that the car has two 13.2" 1920x1080 OLED displays on the back of the front seats. This is not surprising, as it was already reported last year.

Genesis introduced its flagship GV90 EV SUV, based on its new eMP platform. The car includes several new and innovative technologies, including the pop-up OLED display.

The OLED panel, which is a "Cinematic Display", provides a new user experience for Genesis. While driving, the screen offers a wide 24.6" screen, that "integrates seamlessly the instrument cluster, navigation, and media". When the vehicle is parked, pressing the display extension button raises the screen by 90mm, transforming it into a 24.6-inch display — approximately 1.7 times larger in area than when retracted.

Audi launched its largest flagship SUV, the Q9, its largest ever that offers "an unrivaled sense of space; premium materials, and technical excellence". Audi highlights several innovations, including individual electric seats in the second row, automatic doors, adaptive driving assistant plus with hands-free driving, and the largest panoramic sunroof ever fitted to an Audi. 

But the first on Audi's highlights list, is the OLED taillights. Audi is using a new OLED system, that it refers to as third-generation digital OLED rear lights. These new ultra-thin-glass based flexible OLEDs are curved in three dimensions. Audi says that this not only opens up new design possibilities but also increases visibility, as the light can be seen from a wider angle. The Q9 uses a total of 512 different OLED segments (panels), across six modules.

Volvo launched a new midsize electric SUV, the EX60, featuring the longest range Volvo offers, at 530 Km, with ultra-fast charging (adding 260 Km in only 10 minutes). This is the first Volvo built on the company's SPA3 platform. 

The central car touchscreen is a 15" AMOLED display.

Samsung Display is showcasing a new automotive-grade OLED display that features a large 80mm-diameter punch-hole. The company says that this is the largest hole demonstrated in an OLED display to date.

The company brands its technology as Hole In Active Area (HIAA). Up until now, the technology was used to create holes for smartphone camera, up to around 5 mm in diameter. This has now been expanded to 80 mm - which enables unique designs such as featuring an air-conditioning vent inside the display.

OLEDWorks announced that the new 2026 Audi Q4 e-tron EV SUV utilizes the company's Atala OLED panels for the digital OLED rear lights. 

OLEDWorks says that the OLED lighting in the new Audi car uses light "not only as a functional safety feature, but also as a defining customer experience". The digital OLED rear lights of the Audi Q4 e‑tron reflect this approach through their distinct light signature and refined, highly uniform illumination.

In February, Ferrari shared the interior design of its upcoming Luce EV, with several AMOLED displays, supplied by Samsung Display (following the two companies 2023 partnership). 

Today Samsung Display announced that it is indeed the supplier of these AMOLEDs - and that there are actually four different displays.