OLED is a new display and lighting technology - used to create thin, efficient and bright displays and lighting panels. OLEDs can be made flexible, and transparent, and so open the way for new, exciting display applications. One of the possible markets for OLEDs is the automotive industry.
Where will OLED be used in future cars?
We can see several applications for OLED displays and lighting systems in cars:
- Dashboard displays (instrument clusters, navigation, media)
- Heads up displays
- Internal lighting
- External lighting (tail lights, turn indicators)
- Digital rear-view internal mirrors
- More application we cannot think about today!
OLED displays for cars today
Some new car concepts are using flexible OLEDs, trying to innovate car displays. LG Display is developing FHD 12.3" curved plastic-based flexible OLEDs, and the company is collaborating with Tesla, Cadillac and Mercedes, promising to start producing those display commercially by 2018.
Samsung is also developing OLEDs for automotive - including flexible ones and transparent/mirror OLEDs. In 2016 Samsung unveiled several 7" prototype displays, and in 2018 Samsung demonstrated its latest automotive OLEDs, including large rollable and curved displays.
OLED lighting in cars
The automotive market is one of the most interesting markets for OLED lighting, and many believe this will be one of the first markets to adopt the next generation lighting technology. In 2016 Audi unveiled the 2016 TT RS, which sports optional OLED taillights - the first commercial car to sport the new lighting technology. Audi says that the 2017 A8 will sport OLED taillights and OLED displays.
BMW's M4 GTS car uses OLED taillights as well, but this car will only be produced in a very limited quantities. Still BMW said several times that OLEDs may well become the lighting technology of choice due to OLED's flexilibility, efficiency and homogeneity.
Daimler's 2011 Smart Forvision concept EV uses transparent hybrid solar-OLED panels on the roof. Those hexagonal see-through panels generate energy during the day and provide internal lighting during the night. This is an old concept, but still a very interesting one:
OLED-Info's Automotive OLEDs Market Report
If you're interested in this market, check out our market report on Automotive OLEDs. The report discusses the current OLED display and lighting automotive markets, with a complete list of OLED display and lighting makers that are involved with the automotive market, with personal contact details.
The OLED Automotive Market Report explains:
- What kind of OLED displays are currently adopted in cars
- Why OLED lighting is exciting for car makers
- The future of Automotive OLED display
- OLED concepts and forecasts by BMW, Audi and others
The latest automotive OLED news:
ETNews: LG Display to focus on automotive OLED lighting and not quit the OLED lighting market completely
A couple of weeks ago we reported that LG Display has decided to quit the OLED lighting market, as it found it difficult to ramp out production and lower its production costs. It was not clear what's the future of LGD's automotive OLED lighting business, but now we have an update from Korea.
According to ETNews, LG display has indeed found it difficult to win orders for its consumer OLED lighting products, and has decided to "reduce" its Luflex OLED lighting product line. LGD, however, is not quitting the OLED lighting market - but is stepping up its efforts to supply automotive OLED lighting solutions.
OLED-Info's foldable, flexible, VR/AR, microdisplays, PMOLED, automotive and graphene OLED market reports updated to April 2019
Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to April 2019.
- Why flexible displays and lighting panels are so exciting
- What kind of flexible displays are currently on the market
- All about the foldable OLED market and industry
- What the future holds for flexible OLEDs
- How to acquire flexible OLEDs for your products
The report package provides a good introduction to the flexible and foldable OLED market - present and future. It details both flexible displays and lighting technologies. Read more here!
JOLED announced that it has raised 25.5 billion Yen (around $228 million USD) from INCJ, Sony and Nissha. JOLED also announced that it has started to build post-processing module production lines at its Mobara, Chiba prefecture, plant. Nissha will also collaborate with JOLED in the area of OLED touch sensors.
JOLED's printed OLED displays will be produced at the company's Nomi plant. JOLED currently uses a pilot 4.5-Gen line at Nomi, but the company has already announced plans for a new mass production 5.5-Gen line in Nomi by 2020.
LG Display announced that it has shipped over 100 million automotive displays. The area of all the displays the company has produced so far is equivalent to around 1.5 million m2, or 200 football fields. LG is supplying its automotive displays to Daimler Benz, BMW, Hyundai Motors, Toyota, Honda, Tesla, GM, and more.
LGD is currently producing only LCD automotive displays, but the company has been developing pOLED automotive for many years. LGD now says that it will start producing automotive pOLED displays by the end of Q2 2019, in its 6-Gen E5 flexible OLED line in Gumi, Korea.
Update: ETNews reports that LGD will not quit the lighting market completely, but change its focus to automotive OLED lighting
According to our information (from several sources within the industry), LG Display has decided to quit the OLED lighting market. LG found it difficult to ramp out production in its new OLED lighting fab and from what we understand the future prospects of the business did not seem good enough for the company.
This is very unfortunate news, as LG Display was seen by many as the leading company behind OLED lighting - and the one that could be the "champion" of the technology that will finally enable it to reach mass markets.
SID DisplayWeek, the world's premier display industry event will take place this year in San Jose, California on May 12-17. We discussed the event and the display industry at large with Sri Peruvemba - a dear personal friend and a Vice President at the SID organization.
Q: Hello Sri - thanks for your time! SID DisplayWeek has always been our favorite display industry event. Can you tell us what to expect from the 2019 edition? Any new planned event features?
Thank you, its my favorite event as well. In 2019, we can expect over 200 exhibitors showing all the latest display tech and applications in AR/VR, automotive, OLED, AMOLED, micro-LED, LCDs, quantum dots – and more.
During the company's recent conference call, LGD's CFO, D.H. Seo, said that they expect to see some revenus from its automotive pOLED business "by the end of 2019".
Chinese electric vehicle maker GAC has unveiled a new concept car called the ENTRANZE EV Detroit Auto Show. The new concept is a 7-person multi-purpose utility vehicle:
GAC's new ENTRANZE VE concept uses several OLED displays, including large flexible OLEDs on both sides of the instrument panel.
LG Display is showing 55" transparent OLED TVs at CES 2019, and here's a video that shows the display in action:
LGD says that its 55" OLEDs feature a transparency of 40%. The company has been showing its large-area transparent OLEDs for many years, but we're still waiting for this technology to be commercialized.
OLED-Info's flexible, VR/AR, microdisplays, automotive and graphene OLED market reports updated to January 2019
Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to January 2019.
- Why OLEDs are adopted in almost all VR HMDs
- What kind of displays are required for VR and AR applications
- What the future holds for the VR and AR markets
- Current and future VR and AR systems
The report package provides a great introduction to the emerging VR and AR market, and details the role that OLED displays will have. Read more here!