Lexus just launched the new 2010 RX car. The main upgrades are in efficiency, power and 'technology features'.

One of those is a white OLED with multi-function information, supplementing the main 8" Navigation display.

More information about OLEDs in cars here

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Cambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDsCambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDs