In January 2016 Audi said that the 2016 Audi TT RS coupe, a high-end serially produced car, will use OLED taillights, and the company now finally unveiled the new car - indeed with an OLED taillight.
Audi touts the OLED lights and the 5-cylinder 2.5-liter engine as the main highlights of the TT RS. The new engine, made from aluminium, produces a total of 395 hp and 480 Nm of peak torque. The Audi TT RS Coupé completes the 0-100 km/h sprint in just 3.7 seconds.
The 2016 TT RS will be the first serially-produced car with OLED lighting. In September 2015 BMW announced that they are starting to produce the M4 GTS at very limited quantities - and this car has OLED lighting too. But only 700 such cars will be produced.
Audi has been playing with OLED technologies for a long time. Back in 2012 they unveiled three OLED lighting designs, and in 2013 they unveiled 3D OLED lighting Audi TT taillight prototypes (developed with Philips and Merck). Several of the company's past concept cars, such as the 2014 Prologue and the 2015 e-tron Quattro adopted OLED displays and lighting technologies.