In April 2016 Audi unveiled its 2016 TT RS coupe - with optional OLED taillights. This is the world's first serially-produced car to have OLED taillights, and up until now we did not know the lighting producer (it was rumored to be LGD, but that was later denied).
Today Osram revealed that it is producing those OLED lighting panels for Audi. Osram also reveals that each module contains four patterned OLED panels with a total light-emitting area of 49 cm2 and a brightness of 1,000 cd/m2. The module is mounted on a holder with a mirrored bezel, guaranteeing optimum visibility on the road.
Audi has been playing with OLED technologies for a long time. Back in 2012 they unveiled three OLED lighting designs, and in 2013 they unveiled 3D OLED lighting Audi TT taillight prototypes (developed with Philips and Merck). Several of the company's past concept cars, such as the 2014 Prologue and the 2015 e-tron Quattro adopted OLED displays and lighting technologies.