Audi unveiled its 2025 Q7 and SQ7 SUVs, with the latter offering the company's 2nd-gen OLED taillights. It is not clear whether these will be standard or optional.
Audi did not detail much about these OLED taillights - but these are likely to be similar to the ones used in the new Q6 e-tron, which uses a total of 360 individual OLED panels built into 6 different lighting panels (each made from 60 OLED panels, or segments as Audi calls them).
In August 2019 Audi announced its first-gen OLED lighting technology, called Digital OLED, which uses multi-segment OLED taillight modules that can show signs and information - or just display new lighting designs. The first-gen module uses 50 OLED segments.
Audi has a long history with OLED lighting - it started developing and implementing OLED lighting back in 2012 when the company partnered with Philips to demonstrate several OLED lighting prototypes. Philips OLED unit was sold to OLEDWorks in 2015. See more about Audi's 2012 and 2013 OLED prototypes here.
In 2016 Audi launched its first automobile with OLED lighting - the 2016 TT RS which used OSRAM panels in an optional OLED rearlight module. The 2018 Audi A8 used four small vertical OLED taillight modules on each side. The modules were provided by Hella, and the OLED lighting panels themselves were made by Osram. In April 2018, however, OSRAM announced it is pulling out of the OLED lighting market.
Since 2019, Audi started working with OLEDWorks on OLED lighting technologies, and in 2022, Audi launched its 2022 Audi A8 and S8 cars, with OLED taillights produced by OLEDWorks. In 2023, Audi unveiled the upcoming 2024 Audi Q6 e-tron, with its second-gen OLED taillight technology.
