OLED (Organic Light Emitting Diode) is a display technology that is brighter, more efficient, thinner and feature better refresh rates and contrast than an LCD display. OLEDs deliver the best picture quality ever and OLED displays have been used in smartphones, wearables and TVs.
OLEDs are more efficient, as only lit pixels draw energy. A smart user interface can result in very power efficient OLED displays!
2019 - OLED laptops finally arrive
OLEDs are already very successful in smartphone displays (over 500 million panels produced annually, adopted in smartphones from Apple, Samsung, Sony and others), OLED TVs and wearables. While in early 2016 several laptop makers announced the first OLED laptops (such as the Lenovo X1 Yoga with its 14" 2550x1440 AMOLED and the HP Spectre X360 with its 13.3" 2560x1600 AMOLED display), these laptops were produced in small quantities and quickly discontinued.
If this first wave of OLED laptop displays will be successful, it is likely that Samsung will release more laptop displays - including smaller 13.3" OLEDs and 14" OLEDs. In addition we are looking forward to seeing laptops with flexible OLEDs and also ones with transparent displays (not sure why is that a good idea, but it sure looks great):
Image retention (burn-in)?
One of the major drawbacks of an OLED display is that because each pixel is driven independently and because the lifetime of an OLED emitter is limited, image retention (known as burn-in) is a real problem. A much-used pixel is less bright than a pixel that hasn't been driven a lot (for a more technical explanation, click here).
In computer user interface this is a problem - as some UI elements are quite fixed (toolbars, icons, etc). There are some technologies to handle this problem - for example by measurement and compensation. As OLED lifetime improves, image retention is also less visible - and it appears that as of 2019, the situation is improved enough that Samsung believes OLED can be adopted successful in laptop displays.
DSCC says that OLED market revenues will grow from $26.5 billion in 2018 to $28.7 billion in 2019 and over $52 billion by 2023. The largest application will remain smartphone displays, but several other applications will generate over $1 billion in 2023 - TVs, tablets, notebooks and monitors. By area of production, TV displays will surpass smartphone displays in 2021.
Samsung is still (and will remain so) the dominant AMOLED display producer, even though its market share will drop from 97% in Q1 2018 to 81% in Q4 2019. In Q1 2019 Visionox surpassed LGD to become the 2nd largest AMOLED producer (but most of Visionox's panels are low-end 5.5-inch panels). DSCC expects LGD to regain its number 2 position in the second half of 2019. BOE is the third player and will remain so following its supply agreement with Huawei.
HP introduced its 2019 Spectre x360 15 high-end laptop in CES 2019 - including a top-of-the-line variant that sports a 15.6" 4K AMOLED display. HP originally aimed to start shipping it in March 2019, but this did not happen and according to Anandtech, the company says it now hopes to start shipping it on April 19.
Interestingly Anandtech also says that HP will release an updated HP Envy laptop which will also sport the same AMOLED display. We do not have more details on the new Envy laptop yet.
In February 2019 Samsung Display started production its new 15.6" UHD (3840x2160) OLED laptop display panels. SDC is targeting premium laptops, as these ultra high resolution panels are optimized for gaming, graphic design and video streaming.
Samsung already signed up a few customers - including HP with its Spectre x360, Lenovo with the Yoga C730 and Dell with the XPS 15, Dell G7 15 and the Alienware m15. According to a new report from Taiwan's Digitimes, Samsung is aggressively seeking new customers for its OLED laptop displays - and the company has pricing its 15.6" OLEDs at only $50-60 above comparable LCD displays.
Samsung Display announced that it will start mass producing its new 15.6" UHD (3840x2160) OLED display panels in February 2019. SDC is targeting premium laptops, as these ultra high resolution panels are optimized for gaming, graphic design and video streaming.
Dell announced that its premium 15" laptops will all get an optional OLED display in 2019. The Dell XPS 15, Dell G7 15 and the Alienware m15 will all offer a 15" OLED display that features HDR, a 100% DCI-P3 color gamut and 100,000:1 Contrast Ratio.
The new 15" Dell OLED laptops will start shipping in March 2019. That's great news from Dell, and it's a great start for 2019 as it seems to be poised for an OLED laptop comeback.
DSCC estimates that the AMOLED market will grow 19% in 2019 to reach $31 billion, up from $26.5 billion in 2018. OLED revenues will continue to grow and reach $48.8 billion in 2022 (a CAGR of 16%).
Looking at OLED unit shipments and area production, 2019 will see a 22% growth in unit shipments to 610 million panels and a 35% growth in area to 9 million square meters. Area shipments will grow faster than revenues as OLED selling prices will continue to decline - and as OLED TVs take up a larger share of the OLED market.
According to ETNews, Samsung Display has made significant progress with its OLED ink-jet printing process technology, and the company now aims to apply this technology to produce medium-sized panels for OLED laptops and OLED monitors. Samsung may also use this process to produce smaller tablet displays.
It seems that Samsung is aiming to settle on three main next-generation OLED technologies - evaporation (FMM) OLEDs for small-sized display, ink-jet OLED deposition for medium-sized panels and hybrid QD-OLEDs for large-area OLED TV panels. It's other display technologies are QD-LEDs for TVs and Micro-LEDs for next-generation small and large area displays.