OLED is a light-emitting technology used to create thin, efficient and flexible displays and lighting panels. OLEDs are useful in many applications, such as TVs, smartphones, wearables, laptops - and also automotive displays and lighting solutions.

Mercedes EQE 350 2022, interior photo

Where can you OLEDs in cars?

There are several possible (and existing!) applications for OLED displays and lighting systems in cars:

  • Dashboard displays (instrument clusters, navigation, media, HVAC...)
  • Heads up displays
  • Internal lighting
  • External lighting (tail lights, turn indicators)
  • Digital rear-view internal mirrors
  • And more application we cannot think about today!

    OLED displays for cars today

    Several car models already use OLED displays today. Simple PMOLED displays have been adopted by automotive makers for many years, for example the Lexus 2010 RX for example has a white OLED display, supplementing the main 8" display.

    Starting in 2021, automotive makers started to also adopt AMOLED displays in premium cars. The 2021 Mercedes S-Class for example comes standard with a 12.8-inch OLED, and the 2021 Cadillac Escalade sports a large 38-inch LGD P-OLED display (made from several displays).

    2021 Cadillac Escalade OLED display photo

    We expect this trend to continue, as OLED makers such as LGD, SDC, BOE and others accelerate automotive AMOLED development.

    OLED lighting in cars

    The automotive market is one of the most interesting markets for OLED lighting, and many believe this will be one of the first markets to adopt the next generation lighting technology. In 2016 Audi unveiled the 2016 TT RS, which sports optional OLED taillights - the first commercial car to sport the new lighting technology. Since then several models from Audi, BMW, Hongqi, Mercedes and others have adopted OLED lighting panels.

    OLED-Info's Automotive OLEDs Market Report

    If you're interested in this market, check out our market report on Automotive OLEDs. The report discusses the current OLED display and lighting automotive markets, with a complete list of OLED display and lighting makers that are involved with the automotive market, with personal contact details. Our market report is updated quarterly.

    The OLED Automotive Market Report explains:

    • What kind of OLED displays are currently adopted in cars
    • Why OLED lighting is exciting for car makers
    • The future of Automotive OLED display
    • OLED concepts and forecasts by BMW, Audi and others

    Read more here!

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    The latest automotive OLED news:

    LG reports its results for Q1 2023: decreased sales as demand is sluggish, delays P10 fab in Paju

    LG Display reported its financial results for Q1 2023, with revenues of 4,411 billion Won ($3.3 billion USD), down 40% from the previous quarter and 32% from 2022.

    The company says there is 'sluggish demand' for TV and IT products. The company plans to focus on automotive displays, smartphone OLEDs and IT OLEDs (mid-sized panels). LG also aims to increase its sales of OLED gaming monitor panels and transparent OLED displays.

    Read the full story Posted: Apr 28,2023

    A new version of OLED-Info's Automotive OLED Market report released

    Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes three new car models, updates from Samsung, JDI and JOLED, new market forecasts and more. The adoption of OLED technologies by the automotive is accelerating and expected to continue in the future.

    Reading this report, you'll learn all about:

    • OLED advantages and challenges
    • PMOLED and AMOLED displays adopted in cars today
    • Why OLED lighting is exciting for car makers
    • All about flexible and transparent OLEDs

    The report package also provides:

    • A directory of all OLED automotive display makers
    • OLED lighting roadmaps
    • Personal contact details into leading OLED produces
    • Car concepts with OLED technologies
    • Free updates for a year

    This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

    Read the full story Posted: Apr 12,2023

    HKC to start making AMOLED displays in collaboration with JDI using its eLEAP production technology

    In 2022, Japan Display (JDI) announced that it has developed a "historic breakthrough in display technology" - a new OLED deposition process which they refer to as eLEAP, that is said to be cost effective and can be used to create freeform OLEDs that are brighter, more efficient, and longer lasting compared to OLEDs produced using mask evaporation (FMM).

    JDI eLEAP aperture ratio image

    We now hear that China-based LCD maker HKC Corp has signed an agreement with JDI to adopt its technology for mass production of AMOLED displays. Under the agreement HKC will invest billions to build AMOLED factories in China, while JDI will provide the manufacturing expertise and technologies, including eLEAP. The plan is to begin mass production in 2025, with the first applications to be in automotive displays and wearable devices.

    Read the full story Posted: Apr 12,2023

    Samsung Display to develop an innovative OLED display solution for Ferrari's future cars

    Samsung Display signed a memorandum of understanding (MOU) with Ferrari to develop a display solution for implementation in Ferrari’s next-generation models.

    Samsung Display will develop a bespoke 'innovative automotive display solution' based on its OLED display. The company did not say much more - it will be interesting to see what kind of display will SDC develop for Ferrari.

    Read the full story Posted: Apr 11,2023

    DSCC: OLED revenues to decline 7% in 2023, due to low demand for TV and smartphone panels

    DSCC estimates that the OLED market will contract 7% in 2023, by revenues, to reach $38.7 billion. In terms of shipments, there will be a 1% decline from last year.

    The two main OLED markets, smartphones and TVs, will both decline - OLED smartphone revenues will decline by 8% in 2023 (shipments will remain the same), while OLED TV panel revenues will drop 15% (12% by shipments).

    Read the full story Posted: Mar 28,2023

    Buick announces a new electric car with a 30-inch 6K OLED display

    Buick announced a new electric vehicle in China, the Electra E5, based on General Motors' Ultium architecture. The new crossover offers a curved 30" 6K OLED display.

    Buick did not release a lot of information on the new car, and we do not know whether it will be available in China only, or will also be released globally. The car will start shipping by the end of 2023.

    Read the full story Posted: Mar 03,2023

    DSCC says demand for smartphone and TV OLED displays will decline by 24% in the next quarter

    DSCC says that OLED panel revenues were $12.6 billion in Q4 2022, down 3% from Q4 2021. Shipments declined by 7% compared to last year.

    For the full year 2022, revenues reached $41.7 billion, a 1% decrease from 2021. AMOLED for smartphones shipments (units) decreased by 1%, while OLED TV panel shipments decreased by 9%. Some OLED segments grew in 2022 - AR/RV, automotive, monitors, and tablets.

    Read the full story Posted: Feb 21,2023

    DSCC sees fast growth ahead for automotive OLED displays

    DSCC says that even though the display market is facing difficult market conditions, the automotive displays segment is expected to continue growing, and total shipments (both LCDs and OLEDs) are expected to exceed 200 million panels (an average of over 2 displays per car).

    OLEDs are still a small percentage of the market (less than 0.5%, in fact), but OLEDs will gradually penetrate high-end applications for flagship models, as OLED makers adopt flexible and tandem-architecture technologies.

    Read the full story Posted: Feb 07,2023

    OLEDWorks shows new flexible and rigid automotive OLED lighting solutions

    Last week at CES, OLEDWorks demonstrated some of its latest automotive OLED Lighting solutions. Developed together with Corning, Valeo and STMicroelectronics, OLEDWorks’ newest demonstrator contained the highest density of individually addressable segments of any flexible OLED panel.

    You can see the new flexible OLED demonstrator in the video above on the left (the device on the right uses rigid OLED panels). OLEDWorks says that individually segmented OLED lighting panels increase safety on the road by allowing for improved communication through dynamic animation sequences and symbols. Manufacturing these OLED panels on flexible glass further expands lighting design opportunities with the ability to conform with curved surfaces in the car, integrating lighting directly into the vehicle’s architecture.

    Read the full story Posted: Jan 12,2023