Audi unveiled the upcoming 2024 Audi Q6 e-tron, with its second-gen OLED taillight technology. The new taillight lighting system use a total of 360 individual OLED panels built into 6 different lighting panels (each made from 60 OLED panels, or segments as Audi calls them), and is able to show warnings and signals to other drivers. The OLEDs are likely produced by OLEDWorks, like all of Audi's recent OLED panels.

Audi will ship the cars with 8 pre-configured digital light signatures, and customers will be able to add their personal light signatures using the myAudi app. 

MIni Cooper unveiled the interior design of its upcoming 2025 model, with a large round OLED display (this same display was shown a year ago in a Mini concept car design).

The display is 9.4" in size, and is produced by Samsung Display. Mini Cooper developed its own unique software, called Mini Operating System 9, complete with several experience modes that control  the complete interface and Mini's new personal assistant dog called Spike.

According to market research firm Omdia, the OLED automotive displays market is set to grow to $2.17 billion in 2027, up from $481.75 in 2023 (that's a 4.5X growth in sales). In terms of shipments, the market will reach 9 million units in 2027, up from 1.48 million in 2023 (a 7X growth). 

Omdia is actually more optimistic about the automotive market than it was last year, as the industry is growing faster than expected. There is a rapid uptake of AMOLED displays in premium cars, as the displays offer a better image quality, lower power consumption and lower weight compared to LCDs, which is all very important for electric cars. 

AU Optronics has a 4.5-Gen AMOLED production line in Singapore, active since around 2013. The AFPD line is a small-scale operation, and AUO never managed to expand its capacity and compete with large AMOLED producers.

According to a report from Japan, AUO is now considering closing down the AFPD line, and converting it to microLED R&D production line. It could move it back to Taiwan, or retain Singapore as a hub for AUO in Southeast Asia. The company will make a final decision, it seems, in early 2024.

DSCC says that OLED panel revenues will decline 7% in 2023 (to $38.9 billion), the second consecutive year that the OLED market is seeing a decline in sales. The largest declines will be in the OLED TVs and laptops segments.

The OLED smartphone market will actually grow 4% in unit sales, but revenues will decline 5%. The OLED TV market will decline 29% in 2023 in both revenues and units. OLED laptop unit sales will decline by 15%. All other segments, including AR/VR, automotive and tablets, will grow in sales and revenues in 2023. 

According to reports from Korea, Hyundai Motor decided to adopt Samsung Display's 25" AMOLED displays in its next-generation Genesis car, a horizontal dashboard display.

Samsung already supplies AMOLED displays for Hyundai's Ioniq 5 (digital side mirrors), but this is the company's first design win for Genesis.

China-based Visionox demonstrated many OLED displays and new technologies at Display Week 2023.

So first up, we have some rollable and foldable OLEDs. You can see some impressive looking such flexible OLEDs in the video above, and Visionox featured many such displays at their booth.

Taiwan-based AU Optronics (AUO) demonstrated several microLED display prototypes at Display Week 2023, showing the company's focus on microLED display technology as its next-gen platform.

Sample displays include a 13.5" Full-HD 5,000-nits 55% transparent display, a 17.3" transparent panel that includes an embedded LC layer so it turn from 55% transparency to an almost completely opaque display, a 14.5" 2560x1440 foldable laptop display that is based on blue microLEDs with QD color conversion, and more.