Digitimes Research posted about Philips lighting unit, and they said that the company's goal is to reach an efficiency of 120 lm/W for their OLED lighting panels by 2019. We talked to Philips and indeed they confirm this number. Philips is gearing up to start production in their new Aachen production plant which will increase production capacity tenfold and will also lower prices considerably.
This is quite an increase from the panels Philips make today. The regular Lumiblades offer around 12 lm/W, while the Lumiblade Plus (a phosphorescent panel, developed by Konica Minolta and produced by Philips) offers 45 lm/W. We reviewed Philips' new Lumiblades recently, here's the short hands on video: