According to reports from Korea, Hyundai Motor decided to adopt Samsung Display's 25" AMOLED displays in its next-generation Genesis car, a horizontal dashboard display.
Samsung already supplies AMOLED displays for Hyundai's Ioniq 5 (digital side mirrors), but this is the company's first design win for Genesis.
SDC has been stepping up its efforts in the automotive sector (which has been dominated by LG Display). In June 2022 it was reported that Samsung Display will supply 5 million AMOLED display to BMW. The company recently signed a deal with Ferrari for next-generation automotive displays.
According to DDaily, Samsung holds a 30% market share in the automotive display market, while LGD holds 60%.
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