In early July, we published our quarterly update for our Automotive OLED Market Report. The update this time was comprehensive, as we overhauled the complete report.

The OLED Automotive market is heating up. AMOLED displays (mostly flexible ones) are finally being adopted by commercial cars, while OLED lighting panels continue to be designed into high-end automotive taillights as the ultimate lighting solution.

According to market analysts, LG Display is clearly leading this market, with a market share that is estimated at over 90%. Samsung Display is also targeting this market, with a market share of over 5%, while other OLED makers are hoping to get automotive design wins as well.

AMOLED displays have been around for many years, and have found success in many markets - such as smartphones, wearables, VR headsets and recently also laptops and tablets. But the automotive market has been hesitant in adopting the technology.



One main reason for the slow automotive adoption is the fact that this market have strict demands on display performance - the lifetime of mobile OLED displays is not enough for this market. Companies have been improving the lifetime (and other key performance points) of OLED displays and now these displays are finally suitable for this demanding market.

The automotive market is now undergoing a major shift towards electric vehicles and autonomous (or semi-autonomous) cars. EVs and autonomous cars use innovative engines, battery and computer technologies - but car makers are also looking to innovate in user interface and driving experience. OLEDs are a perfect fit with their flexible nature, light weight and thin design, and low power consumption.

Our report covers many topics - automotive AMOLED and PMOLED displays, automotive OLED lighting, car concepts that adopt OLED technologies, commercial cars with OLED (lighting and displays) and more. Our hands-on report costs $299.99 for a single-user license and can be downloaded immediately.

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