DisplaySearch says that the falling prices of LCD TVs make it very difficult for OLED TVs to penetrate the market. According to DisplaySearch, OLED TVs will not become profitable for LG Display before 2019.
DisplaySearch estimates that LGD currently loses $581.8 on each OLED TV sold. The OLED Business unit lost 535 billion Won ($491 million) in 2014. In 2019, they will still lose money - $159.9 on each TV sold. In 2019, OLED TVs will still be more expensive than LCDs. Quantum Dot TVs will also hurt OLED TV sales.
Finally, DisplaySearch estimates that LG Display shipped 53,000 OLED TVs in the first quarter of 2015. The company expects to sell 600,000 units in 2015 and 1.5 million units in 2016.
LG Display themselves recently commented that they do not expect OLED TVs to become profitable in the next few years. But the company remains committed to the next generation technology. I think trying to forecast until 2019 in this fast paced market is very difficult - but hopefully LG will manage to reduce the production costs of their OLED panels fast enough so they are competitive with LCDs.