In 2019 Samsung Display formally announced its decision to invest $10.85 billion in QD-OLED TV R&D and production lines. It was reported before that SDC is started to produce panel prototypes, and is on track to start mass production in Q3 2021.
According to a new report from Korea, SDC is set to begin producing full module prototypes in June this year. In addition SDC had to increase the brightness of its panels as TV makers said it is not enough for premium TV adoption. SDC will produce both TV and monitor prototypes, which it will send to potential customers (such as Samsung Electronics, Sony, and Chinese TV makers). When customers approve the prototypes, SDC will be ready for commercial production.