OLED (Organic Light Emitting Diodes) is a new technology that enables brighter, more efficient, thinner, faster and better looking displays. OLED panels feature better refresh rates and contrast than either LCD or Plasma - and can be made flexible and transparent.
Sony has been involved with OLED research, development and production for years, and can claim several OLED firsts: in 2004 they launched the world's first PDA with an OLED display (the 3.8" Clie PEG-VZ90), the world's first OLED TV in 2007 (the 11" XEL-1) and for a while they offered the largest OLED displays (the 24.5" BVM-F250 professional OLED monitors). Today Sony produces OLED TVs - using panels produced by LG Display.
Back in 2007, Sony launched the "world's first OLED TV" (the XEL-1), although at 11-inch, it should not really be considered a TV - maybe not even a monitor. It was only made in small quantities and the price ($2,500) was very high. In February 2010 Sony stopped producing the XEL-1.
Sony offers several professional OLED monitors for the film and broadcasting industries, including the PVM 740 (7.4 inch), PVM 1741 (17 inch), and the PVM 2541 (25 inch) and the premium BVM F170 (17 inch) and BVM F250 (25 inch). Sony also offers OLED monitors for the medical market. In September 2012 Sony announced that they have sold over 15,000 professional OLED monitors, and in fact their Nagoya OLED production fab is running at "full capacity".
Sony mobile OLED Products
In past years, Sony released several mobile devices that adopted OLED displays. The original portable Vita gaming console is one example. Sony sold over 2 million Vita consoles. The Vita featured a 5" touch Samsung-Made OLED display (960x544), but Sony switched to an LCD in the newer Vita as they wanted to reduce the cost of the device.
In January 2009, Sony unveiled their 'X' series OLED walkman. They claimed it was the best sounding walkman ever, and it's got the best display, too: a 3-inch 432x240 touch AMOLED. Sony has also used a large AMOLED in their NW-A840 walkman.
Sony's main product line is now smartphones - but the company has yet to release an OLED smartphone.
Sony PlayStation VR
In October 2016 Sony launched its PlayStation VR HMD. Sony's VR HMD uses a 5.7" FHD (1920x1080) AMOLED display (produced by Samsung Display), 360-degree tracking and 3D audio. Sony enjoyed strong sales of this VR headset.
Sony OLED microdisplays
Sony are also producing OLED microdisplays, and have several such displays on the market, including a 0.5" XGA (1024x768) panel for digital camera EVFs and a 0.7" 1280x720 microdisplay used in Sony's HMD products.
Value Electronics hosted their annual TV shootout, checking several high-end TVs to see which model provides the best images. The TVs were professionally calibrated, and tested one next to the other. In total, Value Electronics' shootout featured 6 65" 4K TVs - 3 OLEDs and 3 MiniLED LCD. IN the 8K shootout, there were 3 TVs, from Samsung, Sony and LG. As in previous years, OLED TVs were crowned the "King of TVs", in both the 4K and 8K categories.
Apple first VR headset, the Apple Vision Pro, adopts dual 1.3" 4K OLED microdisplays made by Sony. According to reports, Apple is looking to replace Sony as its supplier and is testing displays made by Seeya and BOE. Apple seems to be aiming to adopt these in its next-gen Vision Pro model - and also in a future low-cost mixed-reality headset.
Back in 2021, Sony unveiled a 4K OLED microdisplay prototype. In June Apple announced the Vision Pro headset, which uses two Sony-made 1.3" 4K (3,552 × 3,840) OLED microdisplay, made by Sony. And today Sony finally officially introduced its ECX344A display, targeting VR and AR devices.
Sony says that in order to develop the new display it developed new miniaturization processes as well as a new pixel drive circuits and a high-speed driver circuit. Sony says that the display will ship by the end of 2023 and its price is set at 150,000 Yen, or just over $1,000 USD (it is estimated that Apple pays around $350 for each panel).
A new report by the Financial Times now suggests that Apple originally planned to produce around a million Vision Pro units in 2024, but it has scaled down its plan and now aims to produce only 150,000 units. The reports suggest that critical components are to blame, but it remains to be seen whether Apple will actually be able to sell a large number of these highly expensive devices.
Apple announced its first VR headset, the Apple Vision Pro, and new details are starting to emerge on the displays adopted by Apple. According to Business Korea, the external display (used to simulate the user's eyes) are OLED displays, produced by LG Display.
We do not know the exact display specifications yet. Business Korea says that these displays cost around $30 to make. They also say that the Sony 4K microdisplays cost around $350 each (which makes sense), and so together the OLED displays in Apple's headset cost over $700 - or almost half the total production cost (estimated at around $1,500).
Sony's long-awaited second-gen VR headset, the PlayStation VR2, is finally shipping. Sony is offering the new headset for $549.99 in the US, and it is also available globally.
The PlayStation VR2 is based on dual 120fps 2000x2040 OLED displays that provide a 110-degree FOV. This is the first major VR headset based on AMOLED displays for a long time.
Market analysts from Omdia say that the XR market (which they define as a combination of AR, VR and MR) will grow from 24 million units in 2023 to almost 90 million units in 2028, a CAGR of 67%. In terms of revenues, the market (XR displays) will reach $1.15 billion in 2023.
As you can see from the graph above, VR applications still take up most of the market, and Omdia does not seem to think AR technology will reach mass markets soon, maybe only in 2028.
Today we published a new edition of our OLED and MicroLED Microdisplays Market Report, with all the latest information. The new edition includes more than 12 new updates, new companies, new datasheets and revamped sections on Samsung, LG Display, Sony, MICLEDI, BOE and more.
Reading this report, you'll learn all about:
The advantages of OLED and MicroLED microdisplays
The microdisplays that are available on the market today
Information on all companies involved in this market
Future technologies and roadmaps
The report package also provides:
A list of all OLED microdisplays on the market
A list of all OLED and MicroLED microdisplays makers
Microdisplays spreadsheet (premium edition)
Over 25 datasheets, presentations (premium edition)
Free updates for a year
This microdisplays market report provides a great introduction to OLED and MicroLED microdisplays, and covers everything you need to know about the current status of the market and industry. This is a great guide if you're considering to adopt OLED microdisplays in your product, if you're looking to learn more about next-generation micro-LEDs and if you want to understand this industry better.
Esteemed US-based A/V retailer Value Electronics conducted its latest annual TV shootout, with very interesting results. It is not a big surprise, but OLED TV won the first places in both the 4K and 8K shootout.
In the 4K category, VE tested five TVs, out of which 3 were OLED TVs: The LG G2 OLED TV, Samsung S95B QD-OLED, Samsung QN95B (QD miniLED), Sony A95K QD-OLED and Sony's X95K mini-LED. The winner of this year's shootout was Sony's A95K QD-OLED.
Today we published a new edition of our OLED and MicroLED Microdisplays Market Report, with all the latest information. The new edition includes more than 10 new updates, new companies, new datasheets and revamped sections on APS, Mojo vision, Porotech, PlayNitride and more.
Reading this report, you'll learn all about:
The advantages of OLED and MicroLED microdisplays
The microdisplays that are available on the market today
Information on all companies involved in this market
Future technologies and roadmaps
The report package also provides:
A list of all OLED microdisplays on the market
A list of all OLED and MicroLED microdisplays makers
Microdisplays spreadsheet (premium edition)
Over 25 datasheets, presentations (premium edition)
Free updates for a year
This microdisplays market report provides a great introduction to OLED and MicroLED microdisplays, and covers everything you need to know about the current status of the market and industry. This is a great guide if you're considering to adopt OLED microdisplays in your product, if you're looking to learn more about next-generation micro-LEDs and if you want to understand this industry better.
