Sony is one of the leading consumer electronics companies in the world. Sony has been developing OLED technologies for many years and has been one of the pioneers in the field.
Sony has been developing OLED technologies for many years, and today it is one of the world's leaders in OLED microdisplay production (it is the supplier for Apple's Vision Pro headset among many other products). The company is also using OLED displays in its TVs and smartphones.
The company operates its own low-volume AMOLED production line, and in 2007 launched the world's first OLED TV (a 11" monitor a TV, the XEL-1) which was discontinued shortly after. Sony's production line is currently used to produce high-end OLED broadcasting monitor panels.. The company no longer produces consumer AMOLED displays.
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Reports suggest Apple is set to cancel its Vision Pro headset product line
Two years after Apple started shipping its Vision Pro headset, there are reports that the company has decided to cancel the product line, and it will not continue to develop the next version. The development team has been disbanded, and Apple will focus now on its future AR AI headset.
Apple released the Vision Pro back in February 2024, and while the device was highly praised for its next-gen technologies and design, its high price ($3,500), heavy weight - and lack of real need, meant that consumer demand was low. In October 2025 Apple released a new edition with an improved chipset, but this did not create any real demand either.
Sony officially signs deal with TCL to spin-off its TV business, TCL to pay $473 million for a 51% stake
In January 2026, Sony announced a plan to spin-out its TV and home audio business to a separate entity, bringing TCL as a 51% stakeholder.
The two companies today announced that this deal is official, and the agreement has been signed. The new company will be called Bravia, Inc, and indeed TCL will own 51% while Sony will own 49%. Its TVs will still be branded as Sony Bravia TVs, and the headquarters will be located at Sony’s Tokso Osaki office. Bravia Inc. is expected to begin operations in April 2027 (so a year from today exactly).
Sony to spin out its TV and audio unit, TCL to become the major shareholder
Sony announced today that it plans to spin-out its TV and home audio business to a separate entity. Sony has partnered with China-based TCL that will hold a 51% stake (Sony holds the rest of the company). The new company will continue to use the Sony and Bravia brands.
Sony said that the new JV will be a global company, and will handle the full process from product development and design to manufacturing, sales, logistics, and customer service for its TV and audio products.
