According to Business Korea, Samsung Display's new chief has quickly started to change the direction of the company, to focus on flexible OLEDs and dispose of some of the loss-making LCD business.
The post says that Samsung decided to sell at least some of its L7 LCD lines at the Tangjeong plant in Asan, and convert these lines to flexible OLED lines. Samsung will invest $2.56 billion by the end of 2017 on the new flexible OLED lines.
Samsung recently decided to double the capacity of its A3 flexible OLED line - the company placed orders worth around $325 million to increase capacity from 15,000 monthly substrates to 30,000. Samsung hopes the new capacity will be ready by early 2017. According to reports Samsung has been chosen by Apple to supply OLED panels for next-gen iPhones in 2017 or 2018, and the Korean display maker needs to dramatically expand its OLED capacity.
In addition to Apple, Samsung is also gearing up to produce foldable OLEDs. The company has high hopes that new foldable mobile devices will be very popular and will open up a new market segment for SDC.