Samsung announced that Kwon Oh-hyun, the current head of Samsung Electronics’ device solutions (DS) will be Samsung Display's next CEO. Kwon will be in charge of both Samsung Electronics semiconductor and display businesses.

Samsung Display is seeing its profits shrink as the display market is facing tough times - and in Q1 2016 SDC posted a loss of $237 million. As China (mainly led by BOE) is set to become a leader in LCD, Samsung Display is focusing on OLED displays. According to analysts in Korea, the new appointment may mark the beginning of SDC's entrance to the OLED TV market.