An Apple analyst estimates that Apple Watch pre-orders will exceed 2.3 million units, as less than 10% of iPhone owners will buy Apple's new smartwatch. The analyst says that Apple's production capacity will reach 2-3 million units per month. The main bottlenecks are the haptic vibrator and LGD's flexible plastic-based AMOLED display. Apple will ship between 15-20 million Watches in 2015 (down below Street consensus of 20-30 devices).

Apple Watch photo

Apple is set to start shipping the Watch wearable device soon (on April 24th)- with its flexible plastic-based AMOLED display produced by LG Display. Earlier reports from China claimed that Apple has cut the expected monthly production rate by 50%.

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