Apple: OLED company spotlight

OLED is a new display technology, used to create thin, power efficient and bright displays. Today OLEDs are used in mobile phones, tablets, digital cameras and even TV sets - as OLEDs are considered the best display technology ever.

Apple's OLED iPhone

Apple's 10th anniversary iPhone X was the company's first OLED Phone - with a 5.8" 1125x2436 (458 PPI) flexible Super AMOLED display. Since then Apple has been adding more OLED iPhones, and as of 2021, the company's entire smartphone lineup adopts AMOLED displays.

Apple iPhone 12 Mini photo

The OLED Apple Watch

In April 2015 Apple launched its first wearable device, the Apple Watch which used a flexible AMOLED display (made by LG Display). All Apple Watch products to date continue to use flexible AMOLED displays. OLED displays are especially suitable for wearable devices - as the displays are thinner and lighter than LCD displays, and are more power efficient (especially if you tweak the UI to suit the special OLED properties). According to reports, Apple is developing next-generation MicroLED display technologies for future wearable devices.

Apple OLED MacBook Pro

Apple's MacBook Pro range of high-end laptops started adopting an OLED Touch Bar instead of the traditional function keys in 2016. The display itself is either a 13" or a 15" LCD.

Apple MacBook Pro 2016 photo

The OLED strip is supported by most of Apple's applications and can show commonly used emojis in messaging applications, bookmarks while you browse and other context-activated options. It also includes a Touch ID sensor that is activated for example when you wish to pay online (on supported web stores). Apple released an API to developers can support the Touch Bar in third-party applications.