UBI sees lower demand for OLED smartphone panels, and price cuts from LGD and SDC

UBI Research says that the COVID-19 pandemic, coupled with US sanctions against Huawei are lowering demand for OLED smartphone panels. UBI estimates that in Q3 2020 113 million OLED smartphone panels were shipped, 17.9% lower than in Q3 2019.

Even though Apple is expanding its OLED adoption, this is not enough to offset the decreased demand from the COVID-19 and Huawei sanctions, and UBI estimates that Q4 2019 will also be lower by around 18% from last year.

UBI says that the lower demand for panels, coupled with increased production in China and BOE's attempts to enter Apple's supply chain, will pressure Samsung and LGD to reduce their OLED panel prices.

Posted: Dec 08,2020 by Ron Mertens