Sony Electronics is looking at ways to bring flat-panel TVs based around organic light-emitting diodes, or OLEDs, Sony CEO Sir Howard Stringer and Sony Electronics President Stan Glasgow said in an interview to C|Net. It is not as far off as you might think," Glasgow said. "Perhaps next year."
The company, for instance, has to figure out how to mass-manufacture them at a price consumers are willing to pay.
They are "breathtakingly bright," Stringer said of OLEDs. "The reality is connected to price, but it is so beautiful we want people to see it."