Oct 11, 2017

A report from Korea suggests that Samsung is accelerating its effort to develop a Micro-LED based TV. The company is currently focused entirely on QD-LEDs for its premium TVs but is looking for alternative technologies as it fails to increase its market share in this segment.

PlayNitride MicroLED array

Samsung is said to be looking at several alternatives - one of which is to acquire Taiwan-based PlayNitride - a deal that was first reported on OLED-Info in April 2017. Samsung aims to first use micro-LED technologies for its cinema LED screens, and then apply it to home-based TVs as well.

There are still technical challenges that need to overcome before micro-LED displays hit the market for TV and mobile applications. Some estimate that this will not happen before 2019.

Samsung has seen its market share in the premium TV market fall from 57% in 2015 to 20% in 2016 as its QD-LEDs failed to compete with LG's OLED TVs. LG itself managed to increase its market share from 17.5% in 2015 to 43% in 2016.



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