Xiaomi launches a transparent OLED TV for the consumer market

Xiaomi announced what could be the world's first mass-produced transparent TV for the consumer market, the Xiaomi Mi TV LUX Transparent Edition that features a 55" 120Hz WOLED TV panel.

The Mi TV LUX uses Xiaomi's AI Master Smart Engine built around a MediaTek 9650 TV chip, and has support for Dloby Atmos. The Mi TV Lux will start shipping on August 16 in China for 49,999 yuan (around $7,200).

Xiaomi's TV uses LG Display's WOLED panels. In February 2019 LG Display started producing its 55" FHD 38% transparent commercial OLED displays, and later the company announced it plans to double its transparent OLED production by the end of 2019 as it sees possible applications in shop windows, building façades and exhibition spaces.

It is not clear whether there will be a real market in the consumer market for such TVs. Other companies that have demonstrated transparent TVs that use LGD panels include Skyworth (demonstrated a TV prototype earlier this year) and Panasonic (which also said it will launch its first transparent OLED TV for the commercial market in 2020).

Posted: Aug 12,2020 by Ron Mertens