UBI: The price gap between premium OLED and LCD TVs is almost gone

UBI Research is tracking the price of premium TV sold on Amazon.com in the US. As competition intensifies, the price gap between OLED and LCD TVs keeps getting lower - to the point where is not much difference between a high end Samsung QLED TV and LG's OLEDC7 OLED TVs.

LCD vs OLED TV price gap, (UBI Research, 2016-2017)


In December 2016, the price gap between a 65" LG OLED TV to a 65" Samsung SUHD TV was about $1,000. The price gap as of today is only about $300. The price gap for a 55" TV is even lower (around $200).

Sony's XBR-A1E OLED TV still carries a premium over LG's OLED C7, but its price dropped by over $2,000 (55") since its introduction in March.

Earlier this month IHS estimated that production costs of 55" 4K OLED TVs have declined 55% from the beginning of 2015 to Q2 2017. IHS estimates that it costs $582 for LGD to produce a 55" OLED panel, and the price will continue to drop to reach $242 in 2021.

Posted: Nov 16,2017 by Ron Mertens