UBI Research is tracking the price of premium TV sold on Amazon.com in the US. As competition intensifies, the price gap between OLED and LCD TVs keeps getting lower - to the point where is not much difference between a high end Samsung QLED TV and LG's OLEDC7 OLED TVs.

LCD vs OLED TV price gap, (UBI Research, 2016-2017)

In December 2016, the price gap between a 65" LG OLED TV to a 65" Samsung SUHD TV was about $1,000. The price gap as of today is only about $300. The price gap for a 55" TV is even lower (around $200).

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