Apple OLED rumors never die. This time it's quite far fetched - according to "sources close to Apple", the company is working on three new iTV models. The flagship one will include a rollable 50" display, and will cost ¥200,000 (over $32,000...).

Flexible OLED TV concept (Sony)

I'd love to see a 50" flexible OLED being commercialized, but leading flexible OLED companies (Samsung and LG) aren't even close to producing such a display. If we're lucky, we'll get curved plastic-based 5" OLEDs in 2013, but that's about it.

According to the source, the other TV model is a projection-TV 13-18 inches in size, that will be introduced in May for ¥10,000-¥20,000 ($1,600 - $3,200). I'm not sure what is meant by a projection based TV, but this seems unbelievable as well. The source said he hasn't seen the third model at all.

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