QD-OLED displays

According to a new report in Korea, LG Display aims to increase its OLED TV panel shipments to Samsung Electronics in 2024, and to reach almost 1 million units. 

Samsung has recently signed a five-year OLED TV panel supply agreement with LG Display, as the two Korean companies are increasing their collaboration to fend off competition from China. 

In 2019 Samsung Display announced its decision to invest $10.85 billion in QD-OLED TV R&D and production lines. A few years later, SDC started to produce panels in its first fab, mass producing TV and monitor QD-OLEDs. The company attracted several customers (Sony and Samsung Electronics for TV panels, and several companies for its monitors), and these displays have been very well received by the market.

Since 2022, Samsung has increased its production yields, and increased its production capacity, and today it produces around 40,000 substrates a month in its 8.5-Gen production line. Reviews of QD-OLED gaming monitors and TVs are very positive, with many analysts seeing QD-OLED as improving over LGD's WOLED panels in terms of image quality. 

But the reality at Samsung Display's QD-OLED division, is likely not so rosy. It seems that the technology is facing both market challenges and technology challenges - which may lead to a decision by Samsung to abandon it altogether. 

A report from Korea suggests that SDC has transferred around 500 of its engineers from its large-area OLED development division, or about 30% of them, to its divisions that focus on small and medium-sized AMOLED development.

Samsung tri-folding AMOLED prototype

According to the report, the main reason for SDC's change of priorities is due to the need to remain competitive with Chinese-based OLED makers that are offering OLED panels at low costs. Samsung estimates that it is ahead of its Chinese competitors by only a year or a year and half, and it is just a matter of time until Chinese companies catch up with South Korea makers (SDC and LGD).

According to reports from Korea, LG Display requested Samsung Electronics to use its WOLED panels on the same tier as SDC's QD-OLED panels, and Samsung will use both panel technologies in its S90D OLED TV series. Samsung will likely not disclose the actual panel technology to the consumer, and will likely decide on the panel technology per region.

The Samsung S90D will offer 42-, 48-, 55-, 65-, 77- and 83-inch panels. SDC only makes 55, 65, and 77-inch QD-OLED panels, and so in these sizes both QD-OLEDs and WOLEDs will be used. For the 42-, 48- and 83- models Samsung will only use WOLEDs.

Samsung announced that in 2023 it retained its market-leading position in the TV mraket, with a 30.1% market share (revenues). The company also disclosed that it sold 1.01 million OLED TVs in 2023 - mostly QD-OLED TVs, and some WOLED TVs as well.

Samsung quotes Omdia saying that it had a 22.7% market share in the OLED TV Market (by revenue), which is pretty impressive, as the company is relatively very new to this market.

Samsung Electronics announced its 2024 OLED TV lineup, with 3 series. The company's flagship OLED TV for 2024, the S95D, offers 55-, 65-, or 77-inch 4K 144hz QD-OLED panels, offering high brightness (up to 3000 nits peak brightness), a new anti-glare coating to minimize reflections, Tizen 8.0 OS, and an external One Connect box for a sleek design. The S95D offers AI-Enhanced color accuracy - validated by Pantone.

Samsung also announced two more series - S90D and S85D. Interestingly, it did not detail whether these TVs use QD-OLED (produced by SDC) or WOLED panels (produced by LGD) - or a mix as it did last year within the same series. 

Samsung Electronics announced their upcoming 2024 QD-OLED gaming monitor range. It starts with the flagship Odyssey G9 (G95SD) gaming monitor that offers a curved 49-inch 32:9 5120x1440 240Hz QD-OLED panel. 

The other two monitors offer a flat panel. The Odyssey G6 is a 27-inch 1440p monitor that offers very fast 360Hz refresh rate, while the Odyssey G8 (model G80SD) is a larger monitor, with a 32" 240Hz QD-OLED panel.

Samsung Display announced that it is beginning to produce a new 31.5" 4K QD-OLED. This is SDC's highest density QD-OLED display, at 140 PPI. The company recently upgraded its QD inkjet printing deposition system to support this higher resolution. It will also enable SDC to produce 8K 65" QD-OLED displays (that will also be 140 PPI). 

Samsung Display also announced that next year it will start producing 27" QHD QD-OLED monitor panels that will support a 360Hz refresh rate, targeting the gaming monitor market. 

RTINGS.com posted an interesting article, detailing the results of their long-term (10-months) longevity tests on several OLED and LCD TVs and monitors. The test is simple - display a CNN feed constantly, and checking what happens. Note that CNN changed their logo a bit a few months into the test, but the team did not make any changes to the test itself.

As is expected, OLED monitors and TVs suffer from image retention problems, and the CNN logo is visible in some of these panels, when showing a gray screen. Some TVs suffer more than others. 

In July 2023, Samsung officially launched the 83" 83S90C, the company's first TV to use LG's WOLED panels, following several years of negotiations and hesitation by the Korean rivals.

It was assumed that Samsung's total orders from LGD will be limited (as the 83-inch are expensive and not highly popular), and according to UBI, the total number of panels that LGD actually shipped to Samsung is only 'several thousands'.