Royal Philips Electronics is one of the world's biggest electronics companies and Europe's largest.
Philips used to develop both OLED displays and OLED lighting. The company withdrew from the display industry in 2007 (it's Philips brand TVs are now developed and marketed by TP Vision) and in 2015 Philips sold its OLED lighting business unit to US-based OLEDWorks (which will continue to offer OLED panels under the Lumiblade brand).
Here's our 2009 review of Philips' OLED lighting panels, and here's a second review we did in the same year of another panel. In December 2010 we posted an interview with Philip's OLED unit business chief.
In 2016 Philips introduced its first OLED TV, the 55" 901F, which is now shipping in Europe. Since then Philips' TV lineup includes OLED TVs in the premium TV segment.
The latest Philips OLED news:
Philips recently announced its latest OLED TVs, the OLED 805, and the company is apparently worried about burn-in issues, and it is developing software technology to mitigate such issues - specifically the problem with network logos.
Pocket-lint reports that it has seen Philips' new technology being demonstrated. Philips' algorithm recognizes these logos, and reduces the brightness of the pixels that display the logo. This extends the lifetime of these pixels and should keep them at the same level as other pixels that do not display constant logos.
According to reports, Philips will bring its OLED 804 TVs to the US. The 804 Series uses LG's 55" and 65" WRGB OLEDs and feature Philips' 3-gen P5 Perfect Picture Engine, Ambilight on three sides, HLG and HDR10+ and Dolby Vision (maximum brightness is 1,000 nits).
The Philips 804 OLED TV is based on Android OS (v9) with built-in Google Assistant and a certified as "Works with Alexa". Philips also offers the OLED 854 which is the same TV but with a T-bar stand instead of the 804's slim metal feet.
OLED is an amazing technology for lighting - it creates beautiful, efficient and healthy light sources. OLED lighting has great promise but unfortunately the high price of production is a challenge that no one has managed to overcome and OLED lighting remains a small niche industry as of 2019.
In the early years, several large lighting makers (including GE, Philips, OSRAM, Panasonic, NEC and others) had active OLED lighting programs, but slowly almost all of these companies dropped out of the market - for various reasons - but the main one being that the large investments in large scale production are not certified to lead to market adoption and the competition with LED lighting is extremely difficult.
Reports from Australia suggest that Hisense's OLED TV sales are low, Philips cancels plans to launch its own OLEDs
HiSense launched its Series X OLED TVs in Australia towards the end of 2018, with an initial price tag of $3,500 AUD for the 55" model. According to a new report from Australia, HiSense's OLED TV sales were lower than expected, to the point that HiSense lowered the price to $1,495 to clear its stock.
According to ChannelNews.au HiSense is likely losing money on each TV sold. According to reviews, Hisense's OLED TVs are not as impressive as OLED TVs from LG and Sony, and consumers are preferring to buy LG's OLED TVs as Hisense is not perceived as a premium brand.
According to Business Korea, the demand for OLED TVs is increasing, which is helping OLED TV vendors, mainly LG, Sony and Panasonic to increase sales in the premium TV segment.
BK says that in 2018, LG Electronics sold 62.2% of all OLED TVs, followed by Sony (18.9%) and Panasonic (7.7%). Other OLED TV vendors include AOC/Tp-Vision/Philips (5.7%) and Skyworth (2.4%).
Philips (TPVision) announced its OLED TV lineup for 2018. Philips will offer three models, the OLED 973, OLED 873 and OLED 803. All of these 2018 TVs will be pretty similar, and all will feature 4K WRGB OLED panels, Philips' P5 "Perfect-Picture" processor, 3-sided Ambilight, HDR10, HLG and HDR10+ (will arrive in Q2 2018), Quad-core Android TV platform with Google Assistant and 16GB of memory.
The main difference is the TV design, and the 973 will also offer a 60W soundbar. The 973 and 873 will come in 65", while the 803 will also have a 55" option. The OLED 973 and OLED 873 will launch in Q1 2018, and the OLED 803 will arrive in the summer. Philips did not yet disclose the pricing of its new OLED TVs.
In 2017 Philips launched its first OLED TV, the 55" 901F. According to FlatPanelsHD, Philips (or TP Vision, actually) is set to launch four new OLED TVs in 2018, including higher-end and lower end modules.
FlatPanelsHD noticed the following models: OLED973, OLED903, OLED873 and OLED803. All models will be available in 65" and the 903 and 803 will also be available in 55".
Philips announced its first OLED TV, the 901F, in September 2016, and the TV is now starting to appear in European stores. The price for the TV (which comes in 55" only) is €3,500 in Germany.
Philips' 901F has s 55" 4K panel (LGD WRGB) and features include three-sided Ambilight (LED strips that add external illumination), HDR, Philips' own Perfect Pixel Ultra HD picture processing, integrated 6.1 sound system and a Smart TV powered by Android.
So first up we have an update to Philips' OLED Brite FL300 panels. The Brite 2 FL300 are more efficient than the original FL300 (more than 60 lm/W for the 3,000K panel - up from 50 lm/W), a higher CRI (over 90, R9>50). The new panels are also available in two colors: 3,000K and 4,000K. You can find the preliminary product sheet here.
During an event in Europe, Philips announced it plans to launch their first OLED TV in Europe later this year. The company said that the first model will probably be a flat 55" model - although this hasn't been decided yet.
Philips' TV brand is now being handled by TP Vision, which actually made the demonstration in Brussels. TPV demonstrated an OLED panel prototype next to an LCD to show how the OLED image quality surpasses the LCD panel.