What is an OLED?

OLED (Organic Light Emitting Diode) is an emerging display technology that enables displays that offer better image quality and are thinner and more efficient than current LED and LCD displays. OLED TVs deliver the best picture quality ever, and in the future will also become flexible, rollable and transparent.

Panasonic EZ950 photo

What is a 4K OLED TV?

A 4K OLED TV (also called UHD OLED TV) is an OLED TV that features a resolution of 3840x2160 pixels. 4K is a relatively new standard that builds on the previous Full-HD resolution. While especially useful for large TV panels, 4K has gained in popularity and is now being offered on all premium TVs.

OLED TV is still a relatively premium technology - and virtually all OLED TVs released from 2016 forward support 4K resolution. LG's 2016 OLEDB6 and OLEDC6, for example, the company's entry-level OLED TVs both offer support for 4K.

LG OLED65B6P photo
B6 flat 55/65" ($2,497 / $3,499)
LG OLED65C6P photo
C6 curved 55/65" ($2,497 / $3,499)

Latest OLED 4K market news



LG is now shipping its flagship OLEDW8 wallpaper OLED TV in the UK

LG OLEDW8 wallpaper TV is the company's flagship TV for 2018, and LG today started shipping the new TVs in the UK. The 65" model costs £7,999 (note: affiliate link to Amazon) - or just over $10,000 USD. The 77-inch model (OLED77W8) is not yet shipping, but we know the price in the US will be $14,999. We do not know when the TVs will arrive in the US yet.

LG OLEDW8 photo

The 4K OLEDW8 TV is extremely thin (2.57 mm all the way) and attaches to the wall using magnets - with a thin cable that connects to the sound bar and interface box. The OLEDW8 is powered by LG's new a9 "intelligent processor" that promises better color and fast smart TV (webOS) operations. The TV supports Google's Assistant for natural language control, Dolby Atmos, HDR and 4K HFR.

Panasonic announces its 2018 OLED TV range

Panasonic announced its new OLED TVs for 2018, the FZ800 and FZ950. Both TVs offer the same 55" and 65" 4K WRGB (LGD) OLED panels, and feature Panasonic's latest HCX processor, dynamic LUTs, Dolby Vision, HDR10+, Dynamic Scene Optimizer and extreme 2.5% calibration levels.

Panasonic FZ800 photo

The FZ800 comes with built-in speakers, while the FZ950 offers a Technics-branded 80 Watt Dynamic Blade soundbar.

Transparent OLEDs Market Report

LG announces its 2018 OLED TV lineup, no big surprises there

LG Electronics announced its 2018 OLED TV lineup. The company updated all of its models, except the OLEDG7 which will not get a successor in 2018. All the TVs are based on new a9 "intelligent processor" that promises better color and fast smart TV (webOS) operations - except the entry-level B8 which uses a scaled-down version of the chip.

LG OLEDW8 photo

The OLEDW8 will be LG's flagship TV for this year, a wallpaper design OLED TV which attaches to the wall using magnets - with a thin cable that connects to the sound bar and interface box. Like all the rest of the TVs, the W8 will support Google's Assistant for natural language control, Dolby Atmos, HDR and 4K HFR (120Hz).

LGD: OLED holds 25% of the premium TV market share in Europe, details its product roadmap

During a press event in the UK, LG Display said that OLED technology holds 25% of the premium TV market in Europe. The company defines this market as TVs sold over 1,300 Euro. The market share in Benelux and Italy is 35% and in the UK it is 31%.

LG OLED premium TV market share 2016-2017

LGD also detailed its product roadmap. All of its OLED TVs in 2017 support 4K, and the company hopes to add 8K support in 2019 - when it will also release 80" OLEDs.

LGD developed a 77" flexible and transparent OLED display

LG Display announced that it has developed a 77" flexible and transparent OLED display. The display features a resolution of 4K/UHD (3840 x 2160), a 80 mm radius of curvature and 40% transparency.

LG 77'' flexible and transparent OLED smart desk

LG Display demonstrated two possible applications for this display - above you can see the "smart desk" demonstration, and below you can see a commercial retail demonstration. It is not clear from the press release, but it seems that LGD plans to commercialize such a display in the future.

JOLED demonstrates new 4K and flexible AMOLED panels

JOLED (Japan OLED) was established in August 2014 by Japan Display, Sony and Panasonic with an aim to become an OLED medium display (10-30 inch) producer. The company is aiming to start mass production in 2019, although some panels may ship in limited volume earlier.

JOLED 21.6'' 4K medical OLED prototype, Cebit 2017

Last week at Cebit 2017 JOLED demonstrated some of its latest OLED prototypes. In the photo above you can see JOLED's 21.6" 4K (3840x2160, 204 PPI) "medical applications" monitor. JOLED also demonstrated what seems to be the same panel for "consumer" application (they call this private viewing). The whole panel weighs just 500 grams and the color gamut is 130% sRGB.

Amazon reveals the price of some of LG's 2017 OLED TVs

LG revealed its 2017 OLED TV lineup in January at CES, but the company did not disclose the prices or actual release date of these new TVs. Well, except the 65" OLEDW7 Wallpaper TV which costs $7,999 and is up for pre-order at Best Buy.

LG 2017 OLED TV lineup photo

Today Amazon.com published product pages for some of LG's 2017 OLED TVs, with listed prices. Amazon lists the 55" OLEDC7, the 65" OLEDE7 and the 65" OLEDG7 signature TV. Amazon did not yet publish its product page for the OLEDB7, but it's still great to finally know LG's prices for 2017:

Sony launches its long-awaited A1E OLED TV

As expected, Sony finally launched its first OLED TV (well, except the 2008 11" XEL-1). The XBR-A1E Bravia OLED TV features a flat 4K OLED panel. The TVs are based on the Android TV platform and feature HDR (both HDR10 and Dolby Vision HDR) and a built-in speaker which is part of the stand behind the TV to create a stand-less form factor. Sony will offer the TVs at 55", 65" or 77" and the TVs will ship later in 2017.

Sony A1E OLED TV photo

The OLED panel themselves are produced by LG Display. According to reports, LGD agreed to supply Sony with 100,000 panels each year.

ODG raises $58 million, but what kind of OLED will it use in its Horizon consumer AR glasses?

San Francisco based Osterhout Design Group (ODG) announced that it raised $58 million from several investors, including Shenzhen O-film Tech and Vanfund Urban Investment & Development. This is ODG's round A investment, but it is not a new company - it has been active with enterprise AR solutions for eight years, and in 2014 it sold some of its IP to Microsoft for $150 million.

ODG R-7 smartglassesODG R-7

Why does ODG need so much money? Because it is entering the consumer market with its upcoming codename-Horizon platform, which will be an AR/VR platform that is based on OLED microdisplays. The Horizon platform will support a wide FOV, 120 fps and support for 4K 3D content.

Here are BOE's latest 55" OLED panel prototypes

A few days ago we reported that BOE Display started to supply OLED TV panels to Skyworth. Today we have this photo you see below, showing the new 55" UHD (4K) panels. The new panels were produced at BOE's 8.5-Gen pilot line in Hefei.

BOE 55'' UHD panel prototypes (Nov 2016)

Skyworth is currently using LGD WOLED panels for its OLED TVs, and in December 2015 the company launched its latest OLED and OLED HDR TVs . Skyworth hopes to sell 200,000 OLED TVs by the end of March 2017. Skyworth said its main problem with those OLEDs is that LG Display cannot supply them with enough panels, especially the 65" ones - so now it seems Skyworth found its answer with BOE Display.