As we reported a couple of days ago, yesterday in Monte Carlo LG officially launched their OLED TV, the 55EM9600. The TV is pretty similar to the set unveiled at CES, although it's a bit thinner (4 mm) but heavier (10Kg). LG says that UK pre-orders will begin in July while shipments will begin "well in time for Christmas". The price isn't set yet, but it will be about €8,000 in Europe (which is about $10,000). LG is apparently quite proud of this TV, calling it the Ultimate display and saying that it represents the greatest leap forward in display technology ever:

LG's TV uses a WOLED (RGBW) design on an Oxide-TFT backplane. LG Display can currently make around 48,000 monthly 55" panels in their pilot 8.5-Gen production line.

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