Sony logo Sony is having financial problems in their TV business, and having to buy panels from Samsung was one of the reasons. Sony knows that having their own technology is key to future success.

Now a Sony Executive hints that they are planning an upgrade to their OLED TV (the KDL-ZX?). He also admits that their engineers were encountering technological problems with making larger OLEDs. 

Sony is also betting quite heavily on 3D TVs.