The IceTouch is the world's first product with a Transparent OLED display. This media player includes 8/16GB of memory, has a strong CPU and Samsung's TouchWiz Sweep interface. It has 5.1-channel sound enhancement technology and it continually analyzes and adjusts audio levels to reflect the producer's intended sound. Here's a nice video of the player.
The AMOLED screen casing is constructed using a dual-injection molding process and tempered glass and results in a smooth, durable and scratch-proof surface. The player is white, but can be customized using separately sold color skins.
It'll be available in the first half of 2010, and will cost around $330.