Exactly one year ago at IFA 2016, Panasonic unveiled its first OLED TV, the 65" curved 4K TX-65CZ950. Now Panasonic unveiled a new "reference" OLED TV prototype, with an aim to show what is possible with next-gen OLED technology.

Panasonic OLED TV prototype, IFA 2016

Panasonic said that it achieved significant progress with near-black reproduction, by applying its plasma self-illuminating experience. It's not clear what is meant exactly, but this probably related to software algorithms Panasonic is developing to increase the quality of the OLED TV image. The panel, of course, is supplied by LG Display.

Panasonic says that it expects a consumer product with the new technology to launch in 2017, and more information will be announced in the winter.

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