Seiko Epson is on schedule to commercialize OLED TV technology in 2007 according to a company executive. There are still some significant research issues to overcome though. Epson's initial goal is to double the current OLED screen lifetime (to 4,000 hours) by mid-2005 and reach the 10,000 hour mark by 2007. Later in 2007 they will reach 15,000 hours - which will be enough for watching 4 hours per day for over 10 years.

Seiko Epson estimates that the lifetime will double again in 2007. According to the company an OLED TV will cost a bit less than a PDP or LCD TV of the same screen size in 2007. OLEDs will be cheaper as they are easier to make and use less materials (no backlighting and color filters).