Nanomarkets released a new report (The Market for OLED Materials 2011) in which they predict that OLED display and lighting material sales will exceed $2 billion in 2016. Mass market for OLED TV and OLED lighting will emerge in 2013 to 2015 which will boost the OLED material market.
Nanomarkets also believe that there will be more IP challenges and a trend towards "reverse engineering". Most OLED panels will use small molecules, but polymer OLEDs will begin to appear and will generate over $255 million by 2016 (i.e. around 12% of the total OLED marker).