LG's 55EM9700 OLED TV launched in Israel, will ship in July for $15,500

On May 1st, LG Electronics launched the 55EM9700 OLED TV in Israel. I was invited to this press event which unveiled LG's upcoming 2013 lineup of LCD and Plasma TVs, and of course the OLED one. Throughout the presentation, LG said that OLED provide the best image and that this technology is the next-gen display tech.

The 55EM9700 isn't available in Israel yet, but LG says they aim to launch in in July 2013. The price? 55,000 NIS, which is about $15,500. This is only a bit higher than the UK price. LG's salesperson said that LG are planning to launch more OLED TV models soon, all in the range of 50 to 60 inches (which is not really news).

The OLED TV looked great as ever. In fact after you look at the OLED for a few minutes, the images on the LED backlit LCDs and Plasma TVs look pale and boring.

LG's 55" 55EM9700 is a Full-HD OLED TV that features 100,000,000:1 contrast ratio and fast response time (1,000 times faster than LCD according to LG). The panel itself is only 4mm thick and weighs only 3.5Kg. This OLED TV is based on LG Display's Oxide-TFT white-OLED with color filters (WRGB) OLED panel.

Posted: May 05,2013 by Ron Mertens


did u just add another three '0's or were u just simply using German math?

No, that's the corret ratio. LG actually now refers to it as "infinite contrast" as the blacks are "truely black".