A couple of weeks ago LG launched the 55EC9300 55" curved FHD OLED TV in the US, and now Best Buy announced that the 2nd-gen 55" curved Full-HD OLED TV will ship on August 24th, for $3,499. Amazon also lists the TV for the same price, and will probably ship it soon as well.
When LG launched their earlier model, the 55EA9800, in June 2013, the price was $14,999 and the TV was only available in a few flagship Best Buy stores in their Magnolia high-end home theater departments. But this time, Best Buy will offer the new OLED TVs through over 1,000 stores, and also with regional chains and A/V dealers.
Best Buy TV merchant director Luke Motschenbacher said - "I think OLED’s finally here and finally going to be a product that’s real for a lot more customers". The EC9300 features a faster refresh rate (240 Hz) compared to the 2013 model, the 55EA9800, and it's brighter, too, at 500 cd/m2. LG changed the TV's design and the TV is now based on LG's new smart TV platform (WebOS).