Last week LG unveiled nine new OLED TVs, but did not release any pricing information or release dates. Now a Danish web site revealed the prices of five of those TVs, and reportedly these prices originated from LG salesperson.
Here is the full price list. Note that Danish prices include a 25% VAT tax, and are usually higher than in the US. And also these aren't official of course.
- 55" 4K flat EF9500 - 30,000kr ($4,800 USD)
- 65" 4K flat EF9500 - 51,500kr ($8,200 USD)
- 55" 4K curved EG9600 - 31,675kr ($5,000 USD)
- 65" 4K curved EG9600 - 55,500kr ($8,900 USD)
- 77" flexible EG9900 - 317,000kr ($50,000 USD)
If we remove the VAT, we get $3,840 for the 4K 55" flat (or a bit more for the curved). Considering that prices in the US will probably be lower, and that the current FHD 55" curved EC9300 costs $2,999 - this is a reasonable price. The new 65" curved 4K is cheaper than last year's model, the 65EC9700 (which costs $9,999 in the US, but never really shipped).
LG's premium 77" bendable TV will cost $50,000. While this may end up being lower in the US ($40,000 without the VAT) - this is still obviously horribly expensive, even for the world's first bendable TV. Hopefully LG will actually launch this TV soon (some 2014 models were announced but never truly shipped). We can expect LG to keep lowering its OLED TV prices in 2015.