OLED TV: Introduction and Market News

What is an OLED TV?

OLED TVs use a display technology called OLED (Organic Light Emitting Diodes) that enables displays that are brighter, more efficient, thinner, flexible and with higher contrast and faster refresh rates than either LCD. Simply put, OLED TVs deliver the best picture quality ever!

LG EG9600 OLED TV

OLED TV technology

Each pixel in an OLED TV emits light on its own (in fact each pixel is made from 3 different OLEDs, red, green and blue). OLEDs are truly emissive devices with a simple design which gives them many advantages over current LCD technology:

  • High contrast: in OLEDs we have true blacks as when a pixel is off it does not emit any light. In LCDs, the backlighting is always on and so true blacks are impossible to achieve. Even when compared to the latest high-end mini-LED backlit LCDs, the contrast of OLEDs is superior.
  • High refresh rates: OLEDs can switch on and off much faster than LCDs.
  • Better power consumption: OLEDs only consume light on lit pixels - as opposed to LCDs who always need to use the backlighting. The power consumption of OLEDs depends on the image shown, but in most cases OLEDs will be more efficient than LCDS.
  • Flexibility: the simple design of OLEDs enables next-generation flexible, bendable, foldable and even rollable displays. LG is now shipping the world's first rollable TV, the 65" 65RX.

Click here for a more in-depth comparison between LCDs and OLEDs.

OLED TVs on the market - what can you buy today?

As of 2022, the leading company that produces OLED TV panels is LG Display - making panels ranging from 42-inch to 97-inch. These OLEDs offer the best image quality of all TVs on the market today. LGD is offering its OLED panels to many companies, including LG Electronics, Sony, Vizio and Panasonic.

LG 2019 ThinQ AI OLED TV ad

In 2022 Samsung joined LGD and started to produce its own OLED TV variant, called QD-OLED (which is based on blue OLED emitters and quantum dots color conversion technology). Samsung is producing 55-inch and 65-inch QD-OLED TV panels.

There are dozens of models available today, ranging from entry-level OLED TVs to high-end rollable, bendable and even transparent ones. Click here for the latest OLED TVs on the market.

Reviews of OLED TVs are terrific, and most experts and consumers agree that these OLED TVs are the best TVs ever produced - with virtually perfect image quality and beautiful form factors.

Direct Emission vs WRGB / QD-OLED

The most straightforward OLED architecture uses 3 color OLED sub-pixels (Red, Green and Blue) to create each 'pixel'. This is referred to as a direct emission OLED, and is the design used in mobile OLED displays (for example those used in Apple's latest iPhones and Watches).

For its OLED TVs, however, LG Display is using a different architecture, called WRGB (or WOLED-CF) which uses four white OLED subpixels (each created by using both blue and yellow OLED emitters) with color filters on top (RBG and W). The WRGB technology (developed by Kodak and now owned by LG Display) was found to be easier to scale-up for large-area OLED production, although it suffers from lower efficiency and more complicated design.

As we stated, Samsung's OLED TV architecture is based on blue OLED emitters and quantum-dots color conversion layers.

Further reading

 

DSCC: demand for AMOLEDs to increase, but the market will remain in oversupply

DSCC says that the AMOLED industry (mainly smartphones and IT applications) is still in oversupply, and this will remain so until 2028 - but demand is expected to increase faster than capacity and so the oversupply will gradually decline to 2028.

Regarding OLED TVs, demand will increase and fab utilization will improve - but in this market DSCC also sees an oversupply situation to 2028 at least (a surplus of 22% in 2028).

Read the full story Posted: Jul 09,2024

DSCC sees OLED market revenues growing 12% in 2024 helped by Apple's first OLED tablets

DSCC says OLED revenues are expected to grow 12% in 2024 and reach $44 billion. OLED panel shipments will grow 18% in 2024. The fastest growing OLED market segments are tablets and monitors.

OLED tablet panel shipments will increase 202% in 2024, and this will result in a 632% increase in revenues, driven mostly by Appe's first adoption of OLED panels in its 13" and 11.1" iPad Pro tablets. OLED monitors will grow slower, but still impressively - 80% in shipments, and 45% in revenues.

Read the full story Posted: Jun 28,2024

Collins Aerospace and Panasonic Avionics launch a next-generation aircraft business suite with a 45-inch curved OLED display

Collins Aerospace, and Panasonic Avionics Corporation have co-developed a next-generation business class suite, called MAYA, which combines the two cmoapnies expertise in design, technology development and integration into a singular integrated solution.

The MAYA suite's centerpiece is a 45-inch curved 4K OLED display, which according to the two companies, provide "users with unprecedented immersion, customization and feature rich personalized viewing experiences". The suite is packed with lot's more technology, of course, and it utilizes recycled, reusable and plant-based materials along with a composite structures to reduce production waste.

Read the full story Posted: May 29,2024

Panasonic announces three new 2024 OLED TVs

Earlier in 2024, Panasonic unveiled two new OLED TVs, the Z95A and Z93A, its flagship OLED TVs for 2024. Now Panasonic announced three new OLED TVs, which makes its 2024 OLED offering quite robust.

Panasonic Z93A photo

The Z90A OLED TV is similar to the flagship Z95A, but its WOLED panels do not use MLA. The Z90A, available in 65, 55, 48 and 42-inch sizes, offers HCX AI Mk II processor and gaming, and a built-in soundbar. The Z85A is offered with 55-inch and 65-inch only, with lower-end WOLED panels (120Hz rather than 144Hz). Finally, the entry-level Z80A, also in 55- and 65-inch sizes, offer the same 120Hz 4K WOLED panels, but has an older version of Panasonic's HCX Pro AI Processor.

Read the full story Posted: May 27,2024

TCL CSOT shows its latest OLED, MicroLED and QD-EL displays at Displayweek 2024

TCL CSOT demonstrated its latest displays, technologies and prototypes at Display Week 2024. The company is focused on inkjet printing technologies, and a lot of the displays on show were indeed printed.

So first up, we TCL demonstrated a 14" 2880x1800 400 nits 30-120Hz ink-jet printed LTPO AMOLED display. The display is produced on a glass substrate, with thin film encapsulation (a 'hybrid OLED').

Read the full story Posted: May 27,2024

LG Electronics to discontinue its 65" rollable OLED TV, after 5 years of slow sales

In early 2019, LG launched the world's first rollable OLED device - a TV that rolls into its base. The 65" Signature OLED TV R had three viewing options - full view, line view and zero view, and was heralded as a radical new TV form factor. The OLED TV R had a high price tag (around $100,000) and obviously never attracted a large customer base.

LG Electronics now decided to stop selling the TV, and not release a new edition. It actually disbanded its small dedicated production line, and will now focus on other high-end premium TVs instead, such as the transparent Signature OLED T TV

Read the full story Posted: May 11,2024

Loewe inaugurates Europe's first open-cell OLED TV assembly line

Germany-based Loewe announced that it has established its own OLED TV assembly line, at its headquarters in Kronach, Germany. The new facility is said to be based on a 'radically designed' production process, and it is staffed by around 200 employees. The line will begin full-scale production by the end of May.

Loewe revealed that it is buying 'open-cell' WOLED panels from LG Display - and this is the first production line in Europe that can work with such panels (as opposed to complete OLED modules used in all other EU-based lines). Working with open-cell panels enables Loewe to have more control over the process and the design of its premium TVs.

Read the full story Posted: May 01,2024

Sony launches its 2024 TV lineup, with a mid-range OLED TV and a top-tier MiniLED backlit QLED

Sony announced its 2024 TV lineup, and interestingly, the top model (the Bravia 9) is a Mini-LED backlit QLED TV. The entry-level model (the Bravia 7) is also a QLED display, while the mid-range model, the Bravia 8, is based on LGD's WOLED panels.

The Bravia 8 offers 55-, 65- and 77 inch 4K WOLED panels, Sony's OLED Acoustic Surface Audio+ sound system, an upgraded XR Processor, and the creator calibration picture settings. Sony's 2024 TVs will launch in the summer of 2024.

Read the full story Posted: Apr 18,2024

Seoul Metro installs more transparent OLED based AI translation services throughout the city

Towards the end of 2023, Seoul's Metropolitan Government has initiated a new pilot test at Myeong-dong Station that offers an AI-powered translation service for tourists that enables them to communicate with the subway staff through a transparent 55" LG OLED display.

Transparent OLEDs at Seoul Meyond-dong station

The pilot was successful, and Seoul's Metro expanded the service to 11 stations, throughout Seoul. This is one of the first useful applications of transparent OLED displays, and it is great to see it expanded in Korea. We do not know whether there are any plans to roll out more such displays in Korea.

Read the full story Posted: Mar 16,2024