UDC discusses its RGBB display architecture and its advantages in color reproduction and color gamut
During iMID 2023, Universal Display discussed the company's RGBB display architecture, highlighting the advantages regarding color gamut and color reproduction.The RGBB architecture basically adds a fourth OLED subpixel, a light-blue (or cyan) one to a standard RGB deep-color stack.
The current approach to achieve a large color gamut (UDC targets BT.2020) is to use emitters with a narrow spectrum, which enables high color gamut. But there's a catch - each person has a different color perception, and some people are less sensitive to certain colors compared to the "average observer". This causes a display that is based on narrow-spectrum emitters to suffer from distorted perceived colors.