Andy Griffiths, director of consumer electronics at Samsung UK says that Blu-Ray has about 5 years left before it's replaced by a different format. Instead Samsung is putting its faith in its OLED technology. The new technology, which is "ready to rock", is being held back at the moment due to high manufacturing costs.
"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet." Griffiths, citing 2010 as a possible date for your calendar, told us he believes that when the technology becomes mainstream it will replace LCD. "It's gonna be big, but at the moment it's a great story, not commercial, product."