The 55EC9300 is a 55" curved FHD OLED TV, based on LG's WebOS smart TV platform. The TV features a 240Hz refresh rate and a brightness of 500 cd/m2. In two weeks LG is going to launch its 2015 55" curved TV that features 4K resolution, so retailers are probably eager to get rid of last year's OLED TVs.
Source: Abe's of Maine
Thanks for the tip Cooters!