Magneti Marelli Automotive Lighting designed a new OLED based automobile rearlight prototype, that uses Philips red and amber OLED lighting panels. The prototype also includes LEDs for the reverse function. When off, the OLED elements appear to be a silvery mirror and are "extremely elegant".
The OLED prototype received the "Red Dot" award for design quality. The "Red Dot Award" for product design was established in 1955 as is one of the most coveted product design awards at an international level.