Lumiotec (a new JV of several Japanese companies) has shown their new lamp prototype at CEATEC.

The "Fenalene" is a lamp made from 3 OLED panels. It reportedly has a luminance of 5,500cd/m2 and a life of 10,000 hours. 

Read more here (TechOn)

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Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life